Web Development Services

Each company’s needs are different. The cost of development and web design can vary depending on the size and scope of the project. Our typical end-to-end website redesign project costs $50,000-$100,000.

Curious about what your project might cost? Try out our web project calculator.

In order to understand the web development process, it is crucial to understand the three main types of web development.

• Front-end web development is the practice of designing the user interface for a website using frontend coding technologies like Javascript, HTML and CSS. It also can involve graphic design and user experience aspects.
• Back-end web development refers to the development tasks of building and maintaining the logical components of websites. This includes everything from writing in a PHP, Javascript or Python scripting language, to laying out the database structure of a website.
• Full-stack web development refers to the development of both the front-end and back-end of a website. Full stack web developers jobs include understanding and working with markup languages, programming languages, database design, and website debugging. A full stack developer is working on all aspects of the web development from designing the database to managing the server to working on the user interface.

While we don’t offer a beginners guide or web development tutorial per se, we do work with our clients to help them understand the web development process. You might say our clients get an introduction to web development through working with us.

For aspiring web developers looking for web development tutorials, there are a number of resources online. From coding bootcamps to YouTube videos to other training courses, you can find a wealth of opportunities to expand your development skills.

We primarily specialize in custom website development for our clients, rather than computer programming as such. If you need web application development, let’s discuss your specific goals and whether those would fall into our scope of expertise.

From clientside scripting to Python to all of the various libraries and frameworks, we can refer you to our trusted software development partners if your website application is outside of our core skillset.

If we think we can easily execute your application, we will provide an estimate. The types of web development we specialize in are HTML, CSS and Javascript for WordPress, Shopify, and Drupal websites.

Our fullstack developers excel in backend development and also frontend development using all the common website programming languages.

The world wide web is constantly evolving, and the web developer specialization is at the forefront of that evolution. While the terms “web developer” and “IT administrator” are often used interchangeably, they refer to different things.

IT administrators are responsible for maintaining and managing computer networks, while web developers focus on creating and developing sites.

These two terms describe similar areas of expertise but are not synonymous.

• Software engineers draw upon their deep knowledge of coding and computer science to create software applications for a range of platforms.
• Web developers specialize in developing websites.

When it comes to developing tools, there is a bit of overlap between web developers and software engineers. Both use various popular programming and coding languages, text editors, and debugging tools.

The development process can vary depending on the scope and complexity of the project. Each building block runs in parallel so that work can progress quickly as new iterations are developed. Typically, our end-to-end build projects take 4-6 months to complete.

With the assistance of machine learning and advanced AI-powered tools, it has become much easier for web developers to give a personalized experience to any website.

AI technology can be used to track a user's behavior based on factors such as gender, location, age, etc. This allows web developers to customize websites so that they meet the specific needs of a particular customer segment.

We have an even balance of start-ups, small businesses, ecommerce brands, non-profits, and enterprise clients across a multitude of industries. To get a better sense of our wide range of web design projects, check out our client list.

Our website design and development team is internationally distributed. Our headquarters is located in Pittsburgh, PA, and we have a satellite office located in New York, NY. We also have some remote employees in Utah, California, West Virginia, Colorado, Florida, Europe, and Asia.

Location isn't an issue for working with us. Whether you're in San Francisco, Los Angeles, Houston, Washington DC, Ann Arbor, Orlando, Denver, Missoula, Chicago, New Orleans, or Seattle, we can work with you remotely to deliver a website that gets you results!

The core of your team consists of 1 project manager, 1 creative director, 1 web designer, 1 web developer, 1 copywriter, 1 digital marketer, and 1 QA specialist. Beyond that, we may add additional web designers or web developers based on the size of your web design project. We may also add on additional employees focused on illustration or motion graphics depending on your needs.

Clients can expect daily communication with their team via email, Slack, or Asana and “all-hands-on-deck” meetings once a week via video conferencing.

Ultimately, we try to make ourselves as available as possible while still leaving room for us to make meaningful progress on our client's projects.

Absolutely. It’s common for our web development company to collaborate with internal or external digital marketing teams.

Throughout the course of a project, we often help these teams set a better structural foundation for SEO, set up smarter segmentation, optimize style sheets, and improve goal and event tracking.

Post-launch, we can collaborate with your marketing team to produce new landing pages, website sections, and lead magnets, or we can assist with aspects of the marketing work ourselves.

Organizations that are looking to rebrand themselves, migrate to a new content management system like WordPress or Shopify, or make major changes to their web design, can benefit from a website redesign. This type of engagement involves frontend and backend development work and is often used to address larger, structural issues with a website.

Conversion optimization is best for organizations that already have a website on Shopify or WordPress and are looking to increase conversions, sales, and improve overall customer experience.

Here's a quick outline of our website redesign process:

Project Kick-off

The first step in getting started with any website development project is to have a kick-off meeting. In this kick-off, our team will perform a series of exercises to better understand your brand, your customers, current challenges with your existing website, and goals for future growth. We'll also dig into things like website structure, categorization, and system design.

Strategy & Design

We'll then create a series of documents such as a key takeaways document, user personas, user flow charts, initial wireframes, and mood boards.

Based on our research and observed user behavior we'll iterate with your team in a collaborative fashion to design a user experience that both you, and your customers will love.

Development & QA

After we've arrived at a point with the visual design where we're all satisfied, it’s time to transition to development. Our design team creates comprehensive visual guidelines for our software development team to execute.

Our approach to QA has five layers:

• A round of technical QA is performed by your Web Developer.
• A round of visual QA performed by your UI/UX Designer
• A round of functional QA performed by a Quality Analyst
• A round of holistic QA performed by our broader team
• A round of holistic QA performed by your team

By taking this multi-layered approach we’re able to launch websites that exceed our client’s expectations and perform flawlessly from day one.

Our 6-month roadmap is designed to help us study your website traffic, observe issues/opportunities with user experience, identify quick wins, and systematically execute and measure improvements to the site.

This learning pathway will help us refine our approach as we go.

Month 1 - CRO Audit

Through a mix of user testing and data analysis, we'll perform a conversion rate optimization audit of your current website or online store. We'll focus on Mobile, Desktop, and Performance opportunities. Some of the key things we'll identify are:

• Priority levels
• Problems/Opportunities
• Potential Solutions
• Issue Types (Design, Technical, Conversion, Internal)
• Bucket (Quick Win, Test, Other)

We view our engagements as relationships—not vendor agreements.

Month 2 - Roadmap + Quick Wins

Our teams will collaborate by taking our findings and creating a 6-month Grow roadmap. From this, you'll have a clear understanding of where we're going to have the biggest impact. This month we'll also focus on executing the quick wins adjustments.

Months 3 - 6 - Improvements, Testing, and Reporting

Our dedicated team of experts will systematically perform conversion tests and make web improvements that result in higher conversions and increased revenue. Walking you through the how, why, and impact, every step of the way.

Post-launch support

Following the initial launch of your website, we can discover ways to improve, optimize, and even adapt to new demands. We engage with clients in two different ways post-launch:

Our post-launch web support includes everything from keeping your website up to date and secure, to making reactive improvements to your website such as building new landing pages or adding new features.

Grow is a proactive approach of post-launch services to help you continually improve your website. We’ll focus on increasing your conversion rate through multivariate, split, and a/b testing. We can also focus on creating new lead magnets like calculators, quizzes, and downloadable resources.

We provide amazing web design services across all major platforms and use cases!

Our digital agency has been awarded top 10 ratings from Clutch in the categories of web design, top web developer, and user experience design for 5 years in a row.

Our client work has been awarded by pretty much all of the major critics in our industry. We've received numerous awards from The Webby's, Ad Age, The Davey's, W3 Awards, Horizon Interactive Awards, Interactive Media Awards, and more.

In addition to web design and development, we provide ongoing website support, conversion rate optimization, and also site speed optimization. Read about all of our services on our services page!