Analysis Of A Website

 

Our support retainers designed to improve existing websites begin at $3,000/month and scale up based on the number of improvements you want to accomplish each month.

 

Our average website rebuild averages $75,000-$150,000. This is a fixed-fee cost that includes:

• Digital Strategy
• UI/UX Design
• Full-Stack Web Development
• Copywriting
• Graphic + Asset Creation
• Data Entry + Migration
• Technical SEO Optimization
• Analytics + Goal Setup
• UI/UX Guidelines
• Editors Guidelines
• Full Ownership of Design + Development Upon Completion
• 2 Weeks Post-Launch Support

If you're curious about what your project may cost, check out our website cost calculator.

 

Our typical customer is a mid-market business making $25-$250m / year.

We most often work in the following industries:

• Construction
• Education
• FinTech
• Healthcare
• Professional Services
• Retail + Consumer Goods
• SaaS

 

From start to finish, our average full website re-build takes 6 months to complete.

 

Results will vary based on specific goals and your industry.

However, on average, our websites...

• Are effective for 56% longer
• Convert 82% better
• Create a 24% lift in organic search results

 

Yes. We have a dedicated support team in-house that can handle anything from routine support updates to full-feature launches for existing websites.

 

Website analysis is a comprehensive and systematic process of assessing a website's performance in various critical areas, such as search engine optimization (SEO), conversion rate optimization (CRO), traffic generation, and user experience (UX).

This multidimensional approach provides valuable insights into the effectiveness of design elements, content quality, technical infrastructure and more - all with the aim of enhancing overall website functionality.

A well-executed website analysis enables marketing managers to pinpoint areas where their online presence may be underperforming or providing suboptimal experiences for site visitors.

Armed with this information, they can then make data-driven decisions that will ultimately bolster engagement levels and drive conversions. Consider a scenario wherein bounce rates are discovered to be higher than expected following an in-depth examination of user behavior analytics. – armed with these findings; companies can implement strategic changes designed specifically to improve user retention and rates among target audience segments.

 

Website analysis provides numerous benefits, including improved conversion rates, identification of conversion blockers, enhanced site ranking in search results and discovery of competitor strategies.

 

Improved Conversion Rates

Improving conversion rates is a key objective for marketing managers, as it translates to increased leads, sales, and revenue for the company. By conducting an in-depth website analysis, you can uncover valuable insights into your site's performance and user behavior that allow you to optimize your website more effectively for conversions.

For instance, analyzing heatmaps or session recordings could reveal where users are clicking most often on a page and how far they are scrolling down before leaving.

One example of enhanced conversion rates through website analysis involves A/B testing different elements of a webpage to see which one drives higher engagement from visitors.

This could include variations in color schemes, headlines, button text or placement – all factors that can impact conversion rates significantly when optimized correctly.

Additionally, improving load times by addressing site speed issues plays another crucial role in boosting conversion rates since faster-loading pages reduce bounce rate and encourage users to stay longer exploring what the business has to offer.

Identification Of Conversion Blockers

One of the primary benefits of conducting a website analysis is identifying potential conversion blockers that might be preventing your prospects from completing desired actions, such as subscribing to your newsletter or making a purchase.

These obstacles often result from poor user experience, broken links, unclear messaging, and technical glitches on your site.

For instance, heatmaps can reveal areas where visitors tend to click most frequently or hover over without clicking at all. This information helps in pinpointing confusing navigation elements or CTAs that may require optimization for improved engagement.

Similarly, session recordings allow you to observe user interactions in real-time, alerting you about any hiccups they encounter while browsing your website or mobile device.

Another method of identifying conversion blockers involves soliciting feedback directly from users through on-site surveys or feedback widgets. Asking questions related to visitor satisfaction levels can highlight existing pain points encountered when interacting with your web pages.

Enhanced Site Ranking In Search Results

By conducting a website analysis, businesses can improve their website's ranking in the search engines' results through optimization of internal and external links, identification of popular keywords, and analysis of competitors' tactics.

With the right web analytics tools such as Ubersuggest and SimilarWeb, businesses can also analyze competitor strategies to identify gaps in their own content strategy.

Additionally, mobile optimization is crucial in ensuring better visibility on search engine result pages (SERPs). Using Google PageSpeed Insights or GTmetrix can help identify elements that may lead to slow website speeds resulting from poorly optimized images or large file sizes.

Discovery Of Competitor Strategies

Analyzing competitor strategies is an essential part of website analysis. By understanding competitive trends and identifying best practices, businesses can stay ahead of the game and create a unique value proposition for their user base.

There are several ways to conduct a thorough competitor analysis: studying organic traffic, examining pay-per-click (PPC) strategies, analyzing competitors’ websites, and researching customer demographics.

By using analytical tools like SEMRush or SimilarWeb, you can identify top keywords that competitors are ranking highly for on search engine results pages (SERPs).

Another aspect to consider is PPC advertising campaigns; by analyzing how much money your competitors spend per click and what ads they're running, you can tailor your own paid marketing initiatives more effectively.

Understanding customer demographics through analyzing social media engagement or market research data also provides valuable insights into tailoring messaging and ensuring effective communication with target audiences.

In conclusion, conducting a comprehensive competitor analysis is critical for staying relevant in today's digital landscape.

 

Website analysis can be broken down into three main categories: Search Engine Optimization (SEO), Conversion Rate Optimization (CRO), and Usability Analysis.

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a crucial part of website analysis that improves your site's visibility and ranking in search engine results. By optimizing your website for relevant keywords, you can attract more traffic to your site, leading to higher conversion rates and revenue.

Conducting an SEO audit involves analyzing various factors like on-page optimization, off-page optimization, mobile-friendliness, page speed, page performance and, and meta description tags.

By addressing these issues through effective SEO strategies like keyword research or building quality backlinks from authoritative sites in the industry niche while keeping up with Google algorithm updates businesses can enhance their online presence and deliver valuable information to their target audience.

Conversion Rate Optimization (CRO)

Conversion Rate Optimization (CRO) is a type of website analysis that focuses on increasing the percentage of visitors who take a desired action, such as making a purchase or filling out a form.

By identifying and eliminating conversion blockers, CRO can help increase sales and revenue. This involves analyzing user behavior on the site to understand where users are dropping off in their journey towards conversion.

For example, by analyzing data from Google Analytics or Fullstory, marketers may discover that users tend to abandon their shopping carts at checkout due to complex forms or lack of payment options.

By simplifying the forms or offering more payment options, they can increase the number of completed purchases on the site.

Overall, CRO is an essential aspect of website analysis that directly impacts business results.

Usability Analysis

Usability analysis is a critical component of website analysis that focuses on improving the user experience (UX) of a website. The goal of usability analysis is to identify any roadblocks or hurdles users face when interacting with a website and address these issues to enhance the overall user experience.

Usability tools like Userfeel and Crazy Egg assist in capturing user behavior patterns, heatmaps, and session recordings to evaluate how users interact and engage with your site.

For instance, if you notice high drop-off rates at certain points in your funnel journey or low engagement for specific pages or products, it could be necessary to conduct usability analysis.

By doing so, you will get insights into why users exit from certain stages or lose interest in specific content formats in time frames that are not satisfactory for them.

By optimizing a company's website's usability through data-driven optimization techniques instead of assuming what works best based on opinions provides firm benefit worth acting upon since it can lead to superior customer satisfaction levels resulting from increased online sales revenue generated over time holistically rather than sporadic spikes due to seasonal promotions alone solely.

 

SEO tools like Google Search Console and Ahrefs Site Audit Tool help analyze and analyze a website for technical issues, keyword rankings, backlink profiles, and on-page optimization opportunities.

CRO tools like Google Analytics and Fullstory provide data on user behavior such as click behavior, scrolling patterns, and engagement metrics on pages.

SEO Tools: Google Search Console, Ahrefs Site Audit Tool

Google Search Console and Ahrefs Site Audit Tool are essential SEO tools for any marketing manager looking to enhance their website's search engine ranking. With Google Search Console, businesses can monitor and analyze a website for top performance data, including clicks, impressions, and click-through rates from organic search results.

It also enables webmasters to fix indexing issues that may negatively affect the site's ranking ranking.

On the other hand, Ahrefs Site Audit Tool provides comprehensive technical SEO analysis of a website.

By using these two powerful SEO tools together regularly, marketing managers can stay ahead of their competition online by constantly monitoring their website's health and optimizing it for higher rankings.

Additionally, conducting regular SEO audits using Google Search Console and Ahrefs Site Audit Tool helps businesses track keyword rankings as well as identify new keyword opportunities while analyzing backlinks' quality pointing towards the business’s domain name.

CRO Tools: Google Analytics, Fullstory

Google Analytics and Fullstory are two of the most popular CRO tools for website analysis. Google Analytics provides marketers with a wealth of data points, including traffic sources, bounce rates, and goal completions, data that can impact conversion rates.

Fullstory is another powerful web analytics tool that can help businesses understand how visitors interact with their website pages in real-time.

Using these CRO tools together as part of an overall website analysis strategy can provide valuable insights into what drives clicks and conversions on your site while revealing pain points in the customer journey.

Usability Tools: Userfeel, Crazy Egg

User experience is paramount when it comes to website analysis.

Userfeel offers seamless usability testing in over 40 languages, providing a high-quality tester panel that provides feedback through video recordings and written reports.

Crazy Egg also offers an array of reports to help analyze user behavior on a website, including heatmaps and overlay reports that show click patterns and scrolling behaviors.

By utilizing these types of usability tools, marketers can better understand what's working on their sites, what's not working, and most importantly - why.

 

To conduct a thorough website analysis, start by defining the focus and analysis goals first, creating an analysis roadmap, collecting and analyzing data, identifying and addressing loopholes, and making website analysis a habit.

Define The Focus And Goals

Before conducting a website analysis, it's vital to identify the focus and goals that your website needs to achieve. This involves doing user research and determining what your business hopes to gain from its online presence, such as attracting more visitors or increasing sales conversions.

Identifying clear objectives will help ensure that the website analysis is tailored to meet specific needs. It also makes it easier to identify strengths and weaknesses in areas like search engine optimization (SEO), speed, traffic, and user experience (UX).

For instance, if slow load times are reducing conversion rates on your site during peak periods of traffic flow under heavy competition with other eCommerce sites offering equally compelling experiences for users than swift page load times maybe essential.

Create An Analysis Roadmap

After defining the focus and goals for device type of website analysis, the next step is to create an analysis roadmap. This involves outlining analysis goal, a plan for collecting and analyzing data, identifying loopholes, and addressing them.

One way to create an effective roadmap is by breaking down the analysis into specific sections such as SEO, CRO, usability testing, etc., then scheduling each section at different times.

Another approach could be prioritizing certain elements based on their importance or urgency.

Creating an analysis roadmap takes some effort initially but has long-term benefits: it ensures website performance optimization remains a priority within your marketing team's strategy while avoiding any "analysis paralysis" scenarios where you get bogged down with excessive information without clear direction on how to act upon it.

Collect And Analyze Data

Once you've defined your focus and goals in website analysis, the next step is to collect and analyze data. This involves gathering valuable insights about your website's performance using a range of web analytics tools, such as Google Analytics, Fullstory, Ahrefs Site Audit Tool, and Userfeel.

One example of how collecting and analyzing data can improve website performance is by identifying pages with high bounce rates or low engagement levels. By reviewing user session recordings through tools like Full Story or Crazy Egg's heatmaps feature to understand where site visitors are clicking around on a page or where they're getting stuck in order to make targeted improvements.

Another powerful tool for analysis involves competitive SEO research - this analysis goal includes identifying competitor search engine rankings for specific keywords and understanding what content strategies they utilize on their websites.

Identify And Address Loopholes

Identifying and addressing loopholes in a user driven website analysis is an essential step in conducting website analysis. Loopholes are areas of the website that are not performing as expected or hindering its ability to meet user needs.

To address these loopholes effectively, it's crucial to have data you collect and analyze, data you collect from various sources like customer feedback tools and behavior analytics tools such as heat maps and session recordings.

For instance, if a marketer conducts SEO analysis on their e-commerce site using Ahrefs or Google Search Console toolkits they might uncover technical errors affecting page speed which may negatively impact revenue through higher bounce rates.

Make Website Analysis A Habit

Conducting website analysis should become a habit for any marketing manager looking to improve their site's performance. Regularly reviewing key metrics, such as SEO, speed, traffic, and UX can help identify areas that need improvement.

Moreover, feedback tools like polls and surveys can be used to gather real-time user feedback while heatmaps and session recordings can visualize user behavior for improved UX.

Another essential aspect of regular website analysis is monitoring website speed. Slow load times negatively impact user experience and lead to higher bounce rates resulting rank higher amount in lost revenue.

Therefore using relevant tools like Google Page Speed Insights or Pingdom helps identify elements causing slow load times so they can be addressed promptly.

In conclusion - making website analysis a habit will not only effectively optimize the performance of your site but also provide valuable insights into enhancing customer satisfaction levels for converting potential leads into customers ultimately boosting sales through implementing effective digital marketing strategies based on gathered analytical report findings from content audit & governance to using backlink analysis analyses across various platforms using available online software solutions at hand among the competitive landscape compared against auditing competitors analyzing organic traffic studies customer demographics examining PPC strategies improving engagement metrics via call-to-actions leading to the final goal of targeting precise buyer stages with related web content aimed towards funnel optimization once domain authority is obtained via link building opportunities discovered during audits after deploying competitive benchmarking SWOTs alongside performing continuous alignment between audience reception tied through analytics per platform utilized based on appropriate keywords researched within ideal landing pages while repurposing top-performing content further optimized by CTA conversions identified giving significant insight into what you determine aligns with your brand, customer perception preferences leading to future content calendar planning based on analysis outcomes.

 

Analyzing competitors' organic traffic, studying their customer demographics, and examining their PPC strategies are some of the pros of conducting a competitor analysis; however, it can also be time-consuming and may lead to copying instead of innovating.

Analyzing Organic Traffic

Analyzing organic traffic associated with competitor analysis tool is fundamental to understanding website performance and identifying areas of improvement. Organic traffic refers to the number of visitors who come to your website from unpaid search results, making it crucial for improving your website's SEO strategy.

By analyzing your competitors' organic traffic, you can identify what keywords they are ranking for and leverage opportunities that may have been previously overlooked.

For instance, using tools like Ubersuggest or SimilarWeb enables you to compare competitor websites' total visits and their share of website traffic in comparison with yours.

Such insights allow marketers to understand how much potential there is in attracting more visitors via SEO campaigns.

Overall, regularly assessing organic traffic and analysis tools helps keep marketers up-to-date with current trends and technologies used by competitors while allowing them more control over optimizing their own strategies towards achieving increased visibility online.

Studying Customer Demographics

Studying customer demographics is an essential aspect of website analysis. Knowing who your customers are, their age, gender, location, income level and other relevant demographic information can help you tailor your marketing strategies to target them better.

For example, suppose you run an e-commerce store selling beauty products targeting women in their 20s and 30s. In that case, analysing the customer demographics may reveal that most visitors to your site are women aged over 40.

Overall understanding consumer behaviour from a demographic perspective will allow companies to further collect data and create more targeted outreach campaigns improving engagement while increasing conversions leading to greater revenue generation opportunities in the long term.

Examining Pay-Per-Click (PPC) Strategies

Pay-Per-Click (PPC) advertising is an effective way to reach potential customers and drive traffic to your website. However, a successful PPC strategy involves more than just creating ads and bidding on keywords.

By examining the PPC strategies of your competitors, you can identify new keyword opportunities that might not have been on your radar before. You can also evaluate their ad copy and landing pages against yours to improve click-through rates and conversion rates.

It's important to note that while competitor analysis is useful for gaining insights into industry trends and gaps in your own strategy, it should never be seen as a replacement for developing unique selling propositions that are tailored to the needs of your specific target audience.

 

Website analysis involves evaluating the performance of a website to identify areas for improvement. It helps businesses understand how visitors interact with different devices on their site, which pages are performing well and which need attention. This information can be leveraged to improve user experience, increase traffic and ultimately drive more conversions.

 

Metrics such as bounce rate, time on site, conversion rate, click-through rates (CTR), page load time, mobile responsiveness and search engine rankings are all valuable indicators of a website's overall health and effectiveness. By monitoring these metrics over time, business owners can make informed decisions about where to focus their efforts in order to improve the user experience.

 

Ideally, you should analyze your website regularly - at least once per month if possible - in order to stay on top of any issues or opportunities as they arise. You may also want to conduct periodic deep dives into specific aspects of your site (such as SEO or usability) on a quarterly or annual basis depending upon your individual needs & goals.

 

While there are many sophisticated tools available for conducting detailed analyses of websites (such as Google Analytics), basic assessments can be performed using various free tools from online resources like PageSpeed Insights by Google or SEMrush.com. Slight technical expertise would help but even without specialized skills there are step-by-step guides available online that individuals could follow through while checking the various aspects regarding different factors affecting their own business websites' performance e.g content quality etc).