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Beauty Brands Web Design and Development

Eye-catching websites for ambitious beauty and cosmetics brands.

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Gleamin min
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The best cosmetics website design for conversions and revenue.

It starts by understanding your customer, their motivations, their barriers to purchase, and how they currently interact with your beauty brand’s WooCommerce or Shopify ecommerce store.

Analytics and Data

We analyze your historical website data, then support that with customer surveys. This combination gives us an edge in determining areas where we can make web design improvements to your beauty ecommerce site.

User Behavior Tracking

By using visual data tools to analyze your customer’s current user experience, we gain valuable data insights that allow us to design an online beauty website that is both functional and easy to navigate.

Beauty brands website design that grows with you.

Your brand is rapidly growing and your industry is constantly changing. Our custom beauty brand website templates are built to grow with you.

Future Planning Your Website

As a top beauty web design agency, we've worked with dozens of large beauty, salon and spa companies over 10 years. We use that experience to help you predict and incorporate future needs into our beauty website designs.

A Customizable Beauty Website Template

Our custom Shopify and WooCommerce themes allow you to edit, update, and expand your beauty retail website over time. Experience in the beauty industry has taught us that nothing is static and an easy-to-modify website is crucial.

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The best cosmetics website design for conversions and revenue.

Your website needs to be more than just amazing at the surface level. You need to give visitors a premium user experience. Our user-centric website design approach ensures that every touchpoint moves a visitor toward becoming a customer.

Style Guides

Our web design experts create visual style guides that ensure web design consistency from top to bottom. From your homepage design to your product category page design, each design element aligns with your brand identity and your target customer.

Interaction Design

To deliver the best beauty website designs in the industry, we focus on micro-interactions across your online store. Whether you have a skincare line, a makeup brand, or any personal care product, our ecommerce design gets granular with your site visitors.

Our Most Popular Beauty Websites 🔥

Here's a small selection of our best beauty website designs. Want to see more?

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We helped Bettr to create a quality website that fit their brand.
View Case Study
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We partnered with Gleamin to help them re-design their website on Shopify Plus.
View Case Study
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Luseta Beauty

We helped Luseta increase sales and transform its digital presence with a full website redesign.
View Case Study

“Huemor’s attention to detail, level of expertise, professionalism, responsiveness, and willingness to make sure that they are creating the best outcome for the client is truly unmatched. I am looking forward to working with them as a retainer client in the future.”

- Isfahan Chambers Harris, Founder & CEO, Alodia Haircare

Web Platforms, Services, and Industries.

Beyond website design for the beauty industry, we are experts in the world's leading web platforms and serve clients in every vertical. Whether for technology startups, ecommerce, retail or SaaS companies, we're sure to have a web design solution perfect for you!

Beauty website design and development basics.

As a leading web design and development company for beauty brands, we make every effort to communicate and educate. Here are some additional resources for you to learn about beauty web design trends, and our approach. If you have any questions, don't hesitate to reach out.


Beauty Web Design FAQ.

Have questions about beauty and cosmetic websites? Here are some FAQs, tips, and best practices to make your website awesome. Have a question not answered here?

Our average website redesign project for beauty brands averages $50,000-$100,000 based on the size and complexity of the site. This is inclusive of a two-day strategy workshop, full UI/UX design, custom theme development, content writing, and on-site SEO. For a more accurate estimate, be sure to check out our project calculator.


If you're not looking to redesign your entire beauty brand website and would rather work on your existing website, we offer Grow packages starting at $5,000/month. Grow is an ongoing engagement focusing on conversion rate optimization. Learn more on our conversion rate optimization page.

Everyone has different business goals. Here's how we typically decide which service our clients are a better fit for:


Build engagements are best for beauty websites undergoing a major rebranding, looking to migrate from a different content management system (CMS) or have larger, structural issues with their current website.


Grow engagements are best for beauty brands with established ecommerce websites they’re comfortable with and are looking to increase conversions, sales, and improve overall customer experience.

Our beauty brands web design company has designed a 6-month roadmap to study your website traffic, observe issues/opportunities with user experience, identify quick wins, and systematically execute and measure improvements to the site.


This roadmap will help ensure your enterprise website is optimized for maximum impact and ROI.


Month 1 - CRO Audit

Through a mix of user testing, qualitative research, and data analysis, we'll perform a CRO audit of your current beauty company website. We'll focus on mobile, desktop, and performance opportunities. Some of the key things we'll identify are:

  • Priority levels
  • Problems/opportunities
  • Potential solutions
  • Issue types (design, technical, conversion, internal)
  • Bucket (quick win, test, other)


Month 2 - Roadmap + Quick Wins
Our creative agency teams will collaborate by taking our findings and creating a 6 month Grow roadmap. From this, you'll have a clear understanding of where we're going to have the biggest impact. This month we'll also focus on executing the quick wins adjustments.


Months 3 - 6 - Improvements, Testing, and Reporting
Our dedicated team of web designers will systematically perform conversion tests and make effective website design improvements that result in higher conversions and increased revenue. We’ll walk you through the how, why, and impact, every step of the way.

Timeline & Budget
Our Build engagements typically last 4-6 months and cost $50,000-$100,000 USD.


Project Kick-off
We start with an in-person or virtual project kick-off that often takes place over the course of 1-2 days. In this kick-off, our team will perform a series of exercises to better understand your brand, your target audiences, current challenges with your existing WooCommerce or Shopify theme, and goals for future growth. Following best beauty brands design practices, we'll also dig into things like website structure, basic functionality and user interfaces, web accessibility, SEO strategies, good home page design, creation of beautiful product display pages, and responsive design. We’ll also look closely at your competitors within the beauty industry.


Strategy & Design
We'll then create a series of documents such as a key takeaways document, user personas, user flow charts, initial website wireframes, color scheme and design patterns, and mood boards.


Based on our research and observed user behavior we'll iterate with your team in a collaborative fashion to create a website design that both you, and your customers will love.


Development & QA
After we've both arrived at a point with the visual design where we're completely satisfied we'll transition over to development. Our web design experts for beauty brands create comprehensive visual guidelines for our development team to execute.

Our approach to QA has five layers:

  • A round of technical QA performed by your web developer.
  • A round of visual QA performed by your UI/UX designer
  • A round of functional QA performed by a quality analyst
  • A round of holistic QA performed by our broader team
  • A round of holistic QA performed by your team

This multi-layered approach ensures our custom websites launch and perform flawlessly day one.

A beauty website is an ecommerce store that sells beauty and cosmetics products.

Yes, we can migrate your existing beauty brand Shopify store to Shopify Plus.


Our experts will handle the data migration of posts, custom post types, taxonomies, users, as well as third-party integrations with your CRM, ATS, IMS, and other order management systems. We will carefully handle your data and ensure a smooth transition to Shopify Plus.


If you're just launching your beauty brand, we can assist with your website setup and consult on best practices.

We predominantly provide ecommerce design for beauty, cosmetic and skincare brands, including those focused on natural ingredients. We also have experience across a number of other categories.


To get a better sense of who we’ve worked with, check out our client list.

Currently, we offer a limited range of digital marketing services including:

  • Paid advertising (Google, Facebook, Instagram)
  • Search engine optimization


We are a website design and development agency first and foremost, but we collaborate with a variety of partners who specialize in areas such as inbound marketing, marketing automation, graphic design, social media, and content marketing.

We're also totally comfortable collaborating with your existing teams and ongoing marketing strategy.

It's important for beauty brands to create websites that are not only visually appealing, but also informative and easy to navigate. Excellent quality photography is essential for accomplishing this goal. It allows customers to see the products in use and get a sense of how they would look on their own skin.


The websites listed below are all excellent examples of this, and they demonstrate just how important good product photography can be in beauty brand web design. So if you're looking for some inspiration for your own makeup brand, skincare product, or haircare product website design, make sure to check out these sites:

  • KKW Beauty
  • Kylie Cosmetics
  • Tarte Cosmetics
  • Jeffree Star Cosmetics
  • Fenty Beauty
  • Soko Glams
  • ColourPop Cosmetics
  • Sugarpill Cosmetics
  • Project Glitter
  • Tiny Bubbles
  • Coco Nails and Beauty
  • Hey Pretty
  • Coloured Raine
  • Studio Sashiko

Yes, we offer long-term website support for beauty brands. In fact, over 90% of our website redesign clients transition into long-term support clients.

Are you ready for a memorable website?

Find out how we can help you achieve your goals by setting up a call with Mike, our co-founder.

mike amber min