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Beauty Ecommerce Website Agency

Irresistible Beauty WebSites.

Feel your e-commerce site underperforming?

It’s time to stop leaving money behind.

Learn how we helped Luseta increase conversions by 68% ☝️

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Partners First

Are you a great brand that should be getting more website sales?

It's no fun seeing high bounce rates and abandoned carts.


Consumers expect more from your website than ever before. Poor mobile experience, slow page speeds, and ineffective product filtering not only frustrate-they lose sales.


Shopping should be easy on any device.


You need an ecommerce expert that can help make your online store a sales machine.

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Trusted By

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Here To Help

Three ways we help beauty brands succeed

Better website metrics

Subpar website metrics and low conversion rates are bad for business.


But with better user data you can uncover barriers to purchase and design a website that outperforms your competitors.


You need an ecommerce expert that understands the power of data and takes advantage of it in their designs.


"We've seen an increase in average order value. There's also been an uptick in the website conversion rate of visitors to buyers. I frequently get compliments from customers on how easy our website is to navigate and to find exactly what they're looking for."

Chauncey Twine, VP of Ecommerce at Briogeo

Beauty - Mobile

Mobile first experiences

Delivering a bad user experience on mobile in 2023 is unacceptable.


42% percent of online orders made on mobile, and the number increases every year.


You need an agency that understands mobile is the future of e-commerce, not an afterthought.

Ecommerce sales are projected to exceed $510 billion in 2023 and $710 billion in 2025

Source: Tidio

Fast and functional

Slow, out-of-date websites are awful for everyone-your brand, customers, and new visitors alike.


You need an ecommerce expert that can balance bringing your vision to life with delivering a lightning-fast, high-performance sales machine.


47% of visitors expect a webpage to load in 2 seconds or less. Our average beauty website achieves a 93% lightspeed score and loads in 1.7 seconds.

Source: CloudFlare

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Key Results

Numbers that matter

Our ecommerce agency doesn't just deliver beautiful websites, we deliver real results. On average, our clients experience these results after a rebuild…


Conversion Rate


Average Order Value


Gross Revenue

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Featured Beauty Websites


Beauty / Skincare / Shopify Plus

Caldera Labs


Beauty / Haircare / Shopify Plus

Luseta Beauty

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Get Started Today

Your Website Is Your Marketing Foundation.

Investing in digital marketing without having a great website will only result in lost time, lost revenue, and poor brand perception.


Ready to avoid that headache?

Good, because we're ready to help.

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The Top Beauty Website Questions We're Asked

What does a beauty website cost?


Our average beauty website re-build averages $75,000-$150,000. This is a one-time, fixed fee cost that includes:

  • Digital Strategy
  • UI/UX Design
  • Full-Stack Web Development
  • Copywriting
  • Graphic + Asset Creation
  • Data Entry + Migration
  • Technical SEO Optimization
  • Analytics + Goal Setup
  • UI/UX Guidelines
  • Editors Guidelines
  • Full Ownership of Design + Development
  • Upon Completion
  • 2 Weeks Post-Launch Support

If you're curious about what your project may cost, check out our project calculator.

What types of companies do you work with?


Our typical customer is a mid-market business making $25-$250m / year.

We most often work in the following industries:

  • Construction
  • Education
  • FinTech
  • Healthcare
  • Professional Services
  • Retail + Consumer Goods
  • SaaS

How long does it take to build a beauty website?


From start to finish, our average full beauty website re-build takes 6 months to complete.

What results should I expect?


Results will vary based on specific goals and your industry.

However, on average, our websites...

  • Are effective for 56% longer
  • Convert 82% better
  • Create a 24% lift in organic search results

Do you offer support after the beauty website has launched?



We have a dedicated support team in-house that can handle anything from routine support updates to full-feature launches for existing beauty websites.

For The Extra Curious

Why does your beauty business need a professional beauty website agency?


Having an effective website is crucial to succeed in the beauty industry today.

Partnering with a web design agency specializing in beauty branding is the short-cut you need to make it a reality.

Five key reasons why are:

    • Expertise in Branding


    • High-quality Web design and Development


    • Targeted Digital Marketing Strategies


    • Improved Search Engine Visibility


    • Increased Conversion Rates.


Below we will outline the different ways to:

    • Analyze if a beauty agency is the right fit for your brand


    • Understand the key services a beauty web design agency provides


    • Understand key costs and milestones associated with your website project


Let's get into it.

What is the importance of having a professional website for beauty businesses?


To impress customers and stay ahead of the competition you need a professional online beauty website.

A good website may get you some sales and credibility.

A great company website shares stories from happy customers, makes your band more appealing to consumers, and has customers clamoring for sales.

Let's not forget about search engines.

Search engines prefer good quality websites that provide the best user experience.

To improve your website's visibility on Google's search results, you need to use organic SEO strategies. This includes:

    • Optimizing your pages


    • Writing engaging content


    • Using relevant keywords related to your customer.


By doing this, you can attract more potential clients and increase your website traffic.

What are the key services offered by beauty website agencies?


Expertise In Beauty Industry Branding

Having a brand strategy and a solid brand plan is essential in the beauty industry.

It sets the tone for your business's character, ethics, and overall appearance. This includes everything from naming and logo design to taglines, art and voice.

Here are some core values that you should focus on:

    • They have lots of experience and specialized knowledge


    • They know how to make your brand strong and reflect your values while reaching the people you want to reach


    • They understand the value of putting digital first


This helps you get seen and connect with clients by telling stories about what they want.

High-Quality Web Design And Development

High-quality web design and development are essential components of a successful online beauty business.

A good beauty website will work to make it easy for customers to find what they want quickly. They will improve the navigation of the beauty website design.

One way to boost sales on a website is to include clear CTAs in strategic locations.

A website agency can help you with web design, e-commerce, and digital marketing. They can make sure your website looks good on any device, and help customers find what they need. They also know how to design things

Great design also means higher conversion rates.

Higher conversion rates mean more sales with less ad spend.

It's a win-win.

Targeted Digital Marketing Strategies

Effective digital marketing is crucial in promoting a beauty brand's products and services. A beauty website agency can aid with digital marketing in various creative ways.

Search Engine Optimization

An agency can do an SEO audit to find ways to improve and check out the competition.

They have skills in finding the right words and making the website better to show up in search results.

This can help more people find and visit the site. They can also run ads on Google or other sites to show the site to people who are interested.

Social Media Marketing

Beauty brands need a strong presence on social media to build a community of followers.

They can improve by regularly analyzing ad performance and adjusting their strategy.

Social media management agencies can have users make engaging content on platforms like Instagram, Facebook, TikTok, and others.

Content Creation

Skilled agencies can also create quality:

Product Descriptions

    • Blog posts


    • Newsletters


    • Email Campaigns


    • Web Pages


Each piece of content attracts customers and shares branded info with target audiences.

All beauty brands should be using a mix of these approaches to boost search engine rankings and grow their conversion rates.

Choosing the right agency is crucial for the success of beauty businesses in digital marketing.

What is Shopify design?


We understand the importance of taking a holistic approach to creating Shopify web experiences.

We don't just focus on design; we also think about important things like business goals, user experience, traffic numbers, and integrations with third-party services. Moreover, our dedicated Shopify web design professionals will work with you to create an efficient business roadmap that will meet your business goals.

Whether you're starting up or expanding, we have the tools and expertise to design and optimize your Shopify store.

Our design portfolio features a selection of case studies, including Shopify website redesign projects, that showcase our expertise.

Shopify Theme Templates

Ecommerce websites should go beyond mere visual appeal and a colorful palette. Our user-centric design approach ensures that every detail of your theme design has been optimized for both the end user and the website owner.

Unlike some of our competitors, we don't actually rely on any third-party themes.

We've developed our own custom Shopify and Shopify Plus theme, dubbed "Space Station for Shopify." Space Station is a minimalistic base theme optimized for things like:

    • Page speed


    • Shopify sections


    • Search engine optimization


With this solid base in place, we use our Shopify website design skills to create completely custom child themes for each of our clients that take advantage of these optimizations.

Interactive Design

Our team of Shopify experts focuses on micro-interactions throughout your website to create a user interface that is easy to use and intuitive to navigate.

With our experience in Shopify web design, you can count on us to build lasting websites that are both functional and visually appealing.

What are the benefits of having a professional beauty website for my business?


An agency can make a good-looking website and maintain it. This can help build

trust, get noticed, bring in new people, show what you offer, and improve customer satisfaction.


Do I really need to hire a professional website agency for my beauty business?


There are two options to create a great website yourself. You can use a free or DIY option, or you can hire a professional agency. Hiring professionals has benefits for design, functionality, user experience, technical support, and maintenance. Moreover, it lets you concentrate on your business without being distracted by developing a beautiful website yourself.


How much does it cost to hire a professional website agency for my beauty business?


Our average website redesign project for beauty brands averages $75,000-$150,000 based on the size and complexity of the site. This is inclusive of a two-day strategy workshop, full UI/UX design, custom theme development, content writing, and on-site SEO. For a more accurate estimate, be sure to check out our project calculator.

If you're not looking to redesign your entire beauty brand website and would rather work on your existing website, we offer website support packages starting at $3,000/month. Support is an ongoing engagement focusing on conversion rate optimization. Learn more on our conversion rate optimization page.


Can I update or change my beauty business's website after it is launched?


Yes, a good agency will give you login details to change or update content whenever you need to. This way, visitors always see the most up-to-date information and what's currently available.

Updating your website frequently is beneficial in two ways.

Firstly, it helps to keep your visitors engaged with fresh content.

Secondly, it improves visibility on search engines like Google as they prefer newer content.


My beauty ecommerce business doesn't have a web developer on staff. Do you offer long-term support?


Yes, we offer long-term website support for beauty brands. In fact, over 90% of our website redesign clients transition into long-term support clients.


What makes a good cosmetics website?


It's important for beauty brands to create websites that are not only visually appealing, but also informative and easy to navigate. Excellent quality photography is essential for accomplishing this goal. It allows customers to see the products in use and get a sense of how they would look on their own skin.

The websites listed below are all excellent examples of this, and they demonstrate just how important good product photography can be in beauty brand web design. So if you're looking for some inspiration for your own makeup brand, skincare, product pages, or haircare product website design, make sure to check out these sites:

    • KKW Beauty


    • Kylie Cosmetics


    • Tarte Cosmetics


    • Jeffree Star Cosmetics


    • Fenty Beauty


    • Soko Glams


    • ColourPop Cosmetics


    • Sugarpill Cosmetics


    • Project Glitter


    • Tiny Bubbles


    • Coco Nails and Beauty


    • Hey Pretty


    • Coloured Raine


    • Studio Sashiko




What is a beauty website?


A beauty website is an ecommerce retail store that sells beauty and cosmetics products.