Calculate how much you can increase your revenue with conversion rate optimization.

The formula for conversion rate percentage is pretty simple.

CR% = Total Website Traffic ÷ Total Number of Conversions x 100

Calculating the percentage increase would require you to first know the conversion rate % prior to your experiment, and then the conversion rate % after the experiment has concluded.

% increase = Increase ÷ Original Number × 100.

Improving your conversion rate means you’re improving the frequency in which a visitor performs a certain action. Most businesses will measure this against direct sales or leads.

Increasing your conversion rate from 1% to 2% effectively doubles the amount of sales revenue or leads generated for the same number of visitors. So essentially, you spend less to earn those customers and earn more in the process. It’s a win win.

The goal of conversion rate optimization is to improve the efficiency of your marketing efforts and lower customer acquisition costs. By optimizing your conversion rate you can increase revenue per visitor, acquire more customers, and grow your business.

At a very high level, the steps can be defined as:

• Define your objective
• Form a hypothesis
• Design your tests
• Establish your baseline
• Analyze your data

This process can then be rinse-and-repeated as many times as necessary to help you achieve your CRO goals.

We absolutely do. You can learn more about our conversion rate optimization services here.