Featured Work
23andMe Therapeutics
23andMe Therapeutics focuses on interpreting biological insights about immunological and inflammatory diseases and cancer to create potentially significant new therapies and drugs.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Digital Strategy, UI/UX Design, Full-Stack Development, Custom WordPress Theme
The Objective
23andMe Therapeutics has unique access to the world’s largest recontactable human genome database, which allows them to research diseases and develop therapies for them.
Because 23andMe is most well-known as the company that performs DNA testing for its consumers, it was essential to differentiate 23andMe Therapeutics from that aspect of the business.
Additionally, the website needed to be easier to update and reflect their new rebranding to appeal to investors and match other competitive biotech companies.
Testimonial
I really admire everything about them. They are energetic, full of new and original ideas, very structured in how they approach problems (every page has to have a very specific role), and they invest in the project infrastructure and process to make sure the results are great and happen in a timely manner. They are also creative, and low ego/take feedback well.
Jon Ward, Chief Marketing Officer at 23andMe
Before
After
01. Design System
Global Design System
23andMe Therapeutics wanted their website to have a modern feel to appeal to investors, other biotech companies, and fellow researchers.
To do that, the design incorporated a minimalist aesthetic with strategic use of white space and brighter colors for visual accents and CTAs.
The content also needed to be presented in a more approachable way, which is why rounded effects were used in the design, while the copy had a straighter edge.
02. Research
Research & Discovery
23andMe Therapeutics faced a number of challenges with their website, which we were able to assist with. They needed their website to have updated branding to appeal to their target audiences, a platform that was easily accessible to update frequently, and a pipeline feature to effortlessly add the new trials and drugs they’re researching.
This all needed to be done on an urgent timeline. We were able to deliver a stunning website in just 10 weeks.
We did this for them by creating more digestible content with visual representations of the information and developing more detailed pipelines so that it’s easier to update. The design is modern and clean, with eye-catching CTAs to make the website more navigable.
03. Creative
Homepage
When first seeing the home page, it’s striking how clean the aesthetic is. The user’s eyes are immediately drawn to the captivating headline and an explanation of what this facet of 23andMe does. Within it is an approachable lifestyle image with rounded edges to offer a better picture of the focus of the company.
This is followed by three sections, each with a short description of the topic and a lifestyle image to match. There are clear, eye-catching CTAs at the bottom of each section to offer the user the opportunity to learn more about each topic. There is also an impressive quote from the company’s CEO in gradient explaining the ultimate goal of 23andMe Therapeutics.
Toward the bottom of the home page, there is an area that displays their latest research and a link to view all of the research that they’ve done over the years.
Mobile Design
23andMe’s website redesign was adapted to be extremely mobile-friendly so that it can be accessed easily through multiple devices. While the mobile version differs from the website slightly, they are both effective in performing their goals.
Case Studies
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