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WordPress eCommerce: How To Do It Right

Last Updated: October 5, 2022

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Home » WordPress eCommerce: How To Do It Right

When you think of WordPress, eCommerce is probably not your first thought.

Well, WordPress is originally well-known for being one of the best online platforms that enable you to create a website that satisfies your specific business needs and demands.

It allows you to create a blog, WordPress website, online store, portfolio, or anything else you can think of.

If you’re managing or marketing an eCommerce business, you already understand how crucial it is to have a well-designed website, smooth workflow, and streamlined online operation. You will need a reliable solution from a top-ranked online platform.

With how WordPress is designed and how it functions, it can be a great eCommerce solution for certain types of companies. Why? Let’s get into it.


Why Choose WordPress for eCommerce?

Why Choose WordPress for E Commerce

In 2022, there is intense rivalry for the position of managing eCommerce transactions in your store.
Shopify, Magento, and BigCommerce are often the first choice for brands looking for pure eCommerce stores — and we tend to agree with why they’d choose them.

Considering that these companies offer a successful method for selling goods online for all sizes of eCommerce enterprises, they are some of the top platforms for the industry.

However, for some brands, WordPress eCommerce plugins like WooCommerce can be a fantastic solution. Keep in mind that one of the most widely used website builders and content management systems worldwide is WordPress.

According to HubSpot, 43.2% of all websites on the internet utilize WordPress. 65.2% of websites that employ a content management system use WordPress and 36.28% of the top one million websites are powered by WordPress.

Without a question, WordPress has established a reputation for itself in a variety of fields.


How To Do WordPress eCommerce Right

WordPress is a software program that already has the majority of the components you’ll need to create a fantastic website.

However, many companies discover that they would like to add particular features that aren’t included in the base product.

To increase the functionality of WordPress, you can add smaller pieces of software called plugins.

WooCommerce is an open-source eCommerce platform that is built on WordPress.

It is intended for small to large-sized WordPress-based online retailers with fair levels of customization and several essential features like inventory and tax administration, secure payments, and shipping integration, making it easy and efficient to set up and run an online business.

To maximize your WordPress eCommerce, you should use WordPress eCommerce for the content and commerce mix.

Use WordPress eCommerce to achieve the highest SEO ranking, create a community, and increase client lifetime value.

We commonly recommend WordPress and WooCommerce websites for businesses that:

  • Have to create and maintain a lot of non-eCommerce pages
  • Have a very complex or detailed product
  • Require extremely high levels of customization
  • Are in the industrial or technology industries

According to a case study of Aerotech, a precision motion and automation company, WordPress eCommerce has helped them in streamlining their company website.

Aerotech has been developing precise motion control and automation for clients and industries all around the world for more than 50 years.

It has a wide and highly sophisticated product portfolio with highly complex products and requires extremely high levels of customization. They must provide several technical parameters for each product, and these specifications differ greatly between products.

With WordPress eCommerce, we were able to create a uniform user experience for how these are consumed by users and maintained by Aerotech on the backend.


Key Benefits for eCommerce On WordPress

Key Benefits for E Commerce on WordPress

WordPress itself is the main advantage of WordPress eCommerce. It is a platform that many people are familiar with; it is adaptable and incredibly powerful.

Today, WooCommerce has become the leading eCommerce product for WordPress.

It’s built as an extension to the base WordPress platform and provides a variety of smart features that enable brands to sell more online.

Here are the main advantages of WordPress for eCommerce:

  • Superb Flexibility: WooCommerce is a great eCommerce platform that can be used by all eCommerce businesses in any industry. No matter what your products and services are, whatever niche your business is, WooCommerce can provide you with an improved eCommerce function and workflow for your business.
  • Easy To Use: WordPress is widely known for being among the top online platforms that enable you to quickly and easily develop a website that meets your specific needs. You can use it to enhance your eCommerce, add design, and modify the functionality and content. You can have an eCommerce platform with a top-notch, consistent user experience that is very easy to maintain.
  • Exquisite eCommerce Themes: WordPress, the industry-leading content management system, provides exquisite eCommerce themes that, whatever the nature of your eCommerce business, will satisfy all of your needs. Visitors are profoundly affected by beautiful themes.
  • Superior Security: WordPress offers a tried-and-true and secure platform compared to other website management solutions. The WooCommerce development team works closely with and other security experts that have been resolving all WordPress security issues and concerns. With WordPress eCommerce, you will have a very stable and secure platform to operate your business.
  • Customized Services: WordPress is a platform that caters to developers; you can make a unique design to match your precise needs. It offers amazing options for customizing the layout, appearance, and design.
  • Fascinating Analytics: The built-in analytics for WooCommerce is quite simple and easy to utilize. People who have little to no experience with tracking installation will find the process to be extremely straightforward.

According to our experience, WordPress offers better SEO controls and Performance Optimization than programs like Shopify or Magento. Yoast and RankBrain, two critical players, also contribute to making it even better.

Another big difference is that WordPress features no technology lock-in and lower monthly software costs than competitors like Shopify.


When To Avoid WordPress eCommerce

WordPress eCommerce is a fantastic platform for any eCommerce business, and it is indeed a platform that can be used by all eCommerce businesses in any industry.

However, it’s also crucial to utilize it only if it’s required of your company and if it truly satisfies your needs.

For brands that have simplistic product offerings and limited needs, a WordPress eCommerce platform is most likely overkill.

Here are some instances and recommendations for avoiding WordPress eCommerce:

  • You don’t have a developer: If you run an eCommerce business without your own reliable developer, it will be challenging to maintain your WordPress eCommerce shop in the long term. After initial setup, the shop might function without issue, but there are ongoing updates that need to be followed.
  • You lack technical expertise: You should avoid WordPress eCommerce if your company lacks technical knowledge and does not have a dependable developer. Compared to something like Shopify, it is more difficult to set up and maintain.
  • You have limited time: WordPress might not be the greatest option if you don’t have time to test any upgrade. Before going live, changes and upgrades must be tested. Setting up a full eCommerce platform on your website is meaningless if you don’t intend to give it a top priority.

You won’t easily see the advantages of WordPress if your entire company model revolves around eCommerce and you don’t need to maintain a variety of distinct non-commerce landing pages and Product Page Designs. A custom solution is preferable if you’re trying to create a non-CMS website.

WordPress eCommerce demands complete control and constant updates. Adding WordPress eCommerce to your website to get it close to what you think you want will just make it ineffective.

Caleb square

One of the challenges with other eCommerce platforms is that it’s hard to build pages and sections of the sites that aren’t eCommerce related. Ecommerce platforms are so laser focused on doing ecommerce right that they are weak in other areas. Using WordPress as an eCommerce solution allows you to build out flexible landing pages, additional post types, and an overall more robust website.

Caleb Shultz, Director of Projects


Wrapping Up

WooCommerce and other WordPress eCommerce solutions are excellent for complicated B2B websites that also require a direct selling component. You receive eCommerce capabilities in addition to all the power that WordPress can offer for your corporate website in a single back-end interface.

However, if you run a basic business or a pure eCommerce store, a platform like Shopify, which is entirely focused on B2C transactions, will likely be more suited for your needs.

In the end, it is ultimately up to you how your website should operate in light of your eCommerce needs.

If you require professionals to assist you in managing and designing your eCommerce website, it is essential to work with a reputable and trustworthy website design agency.

Huemor is a top-ranked company offering web design and development services that are at the forefront of the market.

We assist companies like yours in identifying their distinctive qualities and transforming them into world-class online experiences. These interactions fuel online expansion and ultimately boost financial performance.

Our strategy, design, development, and capabilities are focused on one thing: creating leading industry-leading websites.

Contact us today and learn more about how we can help your company achieve greater success through our world-class website designing services.

Meet The Author

Jeff Gapinski is the President of Huemor where he helps plan the long-term strategic growth of the agency. Jeff is passionate about UI/UX, demand generation, and digital strategy.

Originally Published

September 13, 2022

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