The Digital Transformation That Took Aerotech’s Catalog Global
Objective
Aerotech has been a leader in motion control for over 50 years, but their website didn’t reflect that expertise. The experience was cluttered, hard to navigate, and not built for scale. Engineers struggled to find key specs, and the internal team faced constant challenges managing content and validating software licenses.
We delivered a streamlined, scalable site that simplifies complexity. A custom product library, intuitive navigation, and real-time license validation made the experience faster for users and easier for Aerotech’s team to manage. The result is a digital platform that matches the precision of their technology.
Key Services
- Digital Strategy
- Custom API Development
- Full-Stack Development
- Search Engine Optimization
- UI/UX Design
- WordPress CMS
Platform
WordPress
Website
aerotech.com
Before Huemor
Too Much Data, Not Enough Direction
Aerotech’s product catalog was packed with complex technical information, but lacked structure. Customers couldn’t easily compare specs or find the right solution, and product pages varied widely in format and clarity.
A Site That Didn't Scale
As Aerotech expanded globally, their site didn’t support multilingual content or a consistent backend structure. Managing updates became tedious, and users across regions encountered inconsistent experiences.
No Streamlined Way to Validate Software Licenses
Their proprietary software required real-time license validation, but the system was disconnected from the website. This made support requests more common and slowed down customer onboarding.
With Huemor
A Design That Engineers Actually Want to Use
We created a crisp, professional design that reflects Aerotech’s high-tech reputation. Blue and white palettes, bold typography, and modular layouts deliver a clean visual hierarchy. Interactive elements bring clarity without clutter, making complex content approachable.
Product Pages That Balance Depth and Usability
We rebuilt category and product pages to deliver both context and control. Overview sections explain value, while sortable catalogs and tabbed product layouts let users dive into specs without feeling overwhelmed. The result is a faster path from interest to action.
A Smarter, Connected Experience Across the Board
The site is now fully scalable, multilingual, and easier to manage. A custom API securely validates software licenses in real time, streamlining onboarding for users and support teams alike. Every element of the experience is optimized for performance, clarity, and conversion.
"They are very good designers and understand best practices in UX along with modern design trends, etc. I am very happy with the look and feel of the new site!"
Brian O’Conner, VP of Marketing
