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Technology and SaaS Website Design

We create industry-leading websites for SaaS and technology brands.

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Medallia
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Rapid
Centivo
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A SaaS website design agency that understands your customers.

Your SaaS product is here to make your customers’ lives easier. We will help you figure out the clearest and most concise way of communicating that to them.

User Personas

We identify user demographics, goals, and barriers to decision making to create well-defined profiles.

Voice Exercises

Your brand needs a unique voice true to its values. We help uncover that voice through exercises during the SaaS web design project kick-off.

Data-backed SaaS website best practices to generate more sales.

Combining user session data, customer surveys, and best web design practices, we create user experiences that increase leads and sales.

Analytics and Data

As a top SaaS website design company, we've worked with many B2B SaaS companies over our 10 years. Data analysis gives us new web design inspirations and shows us where we can make improvements.

User Behavior Tracking

We track user sessions with visual data tools to analyze your customer's current user experience. Our SaaS design experts identify potential issues and make necessary changes.

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Better Cloud service pages

Top SaaS website design to differentiate you from your competitors.

The SaaS market is incredibly competitive. Our effective SaaS user-centric web design approach makes sure every touchpoint of a website is well thought out. To improve customer experience, we focus on micro-interactions across your website content throughout the customer journey.

Style Guides

We create visual style guides that ensure design consistency from top to bottom. From basic SaaS website designs to corporate web design projects, our guides maintain and create a unified visual language.

Custom Assets

Our team of UX/UI design experts can produce custom illustrations, motion graphics, and icons for your project. We have the in-house capability to create high-quality visuals that will elevate your project and help you achieve your desired results.

Our best B2B SaaS websites 🔥

Here's a small selection of our latest website design projects. Want to see more?

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BetterCloud

We partnered with BetterCloud to help redesign their website and increase demo sign-ups by 50%.
View Case Study
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Surepoint

Surepoint helps law offices & firms keep their documents safe and organized.
View Case Study
Website redesign for TripleSeat—Huemor web design

Tripleseat

We worked with Tripleseat to refresh their website and increase engagement within their industry.
View Case Study

Web Platforms, Services, and Industries.

Beyond SaaS and technology website design, we are experts in the world's leading web platforms and serve clients in every vertical. Whether for technology startups, ecommerce, retail or B2B, we're sure to have a web design solution perfect for you!

SaaS website design and development basics.

As a top SaaS web design agency, we make every effort to communicate and educate. Here are some additional resources for you to learn about SaaS and technology web design trends and our approach. If you have any questions, don't hesitate to reach out.

FAQS

SaaS web design FAQ.

Have questions about web design and development for software and technology companies? We do our best to address common issues here. Have a question we don’t cover? Let us know!

Our average SaaS and technology business website redesign project averages $50,000-$100,000 based on the size and complexity of the site. This is inclusive of a two-day strategy workshop, full UI/UX design, custom theme development, content writing, and on-site SEO. For a more accurate estimate, be sure to check out our project calculator.

 

If you're not looking to redesign your entire SaaS and technology website and would rather work on your existing website, we offer Grow packages starting at $5,000/month. Grow is an ongoing engagement focusing on conversion rate optimization. Learn more on our conversion rate optimization page.

Everyone has different business goals. Here's how we typically decide what service our clients are a better fit for:

 

Build engagements are best for SaaS website design projects undergoing a major rebranding, looking to migrate from a different content management system (CMS) or have larger, structural issues with an ecommerce site.

 

Grow engagements are best for SaaS and technology businesses that have a successful website they’re comfortable with and are looking to convert visitors, increase user engagement, sales, and improve overall customer experience.

Our SaaS website design company has designed a 6-month roadmap to study your website traffic, observe issues/opportunities with user experience, identify quick wins, and systematically execute and measure improvements to the site.

 

This roadmap will help ensure your SaaS site is optimized for maximum impact and ROI.

 

Month 1 - CRO Audit

 

Through a mix of user testing, qualitative research, and data analysis, we'll perform a CRO audit of your current SaaS website design. We'll focus on mobile, desktop, and performance opportunities. Some of the key things we'll identify are:

 

  • Priority levels
  • Problems/opportunities
  • Potential solutions
  • Issue types (design, technical, conversion, internal)
  • Bucket (quick win, test, other)

 

Month 2 - Roadmap + Quick Wins

Our teams will collaborate by taking our findings and creating a 6 month Grow roadmap. From this, you'll have a clear understanding of where we're going to have the biggest impact. This month we'll also focus on executing the quick wins adjustments.

 

Months 3 - 6 - Improvements, Testing, and Reporting

Our dedicated design team follows a systematic design process to perform conversion tests and make effective website design improvements. We take you through every step of the process, explaining the how, why, and impact of each change along the way. With our help, you'll see a significant increase in conversions and revenue.

Timeline & Budget

Our Build engagements typically last 4-6 months and cost $50,000-$100,000 USD.

 

Project Kick-off

We start with an in-person or virtual project kick-off that often takes place over the course of 1-2 days. In this kick-off, our team will perform a series of exercises to better understand your B2B SaaS company, your target audiences, current social proof you’ve collected, challenges of your website or SaaS platform, and goals for future growth. Following best SaaS and technology design practices, we'll also dig into things like website structure, web accessibility, UX designs, landing pages, homepage design, SEO strategies, and responsive design.

 

Strategy & Design

We'll then create a series of documents such as a key takeaways document, user personas, user flow charts, initial website wireframes, color palette and color scheme, and mood boards.

 

Based on our research and observed user behavior we'll iterate with your team in a collaborative fashion to create product designs that you and your customers will love.

 

Development & QA

After we've both arrived at a point with the visual design where we're completely satisfied we'll transition over to development. Our SaaS and technology business website design team creates comprehensive visual guidelines for our development team to execute.

 

 Our approach to QA has five layers:

  • A round of technical QA performed by your web developer.
  • A round of visual QA performed by your UI/UX designer
  • A round of functional QA performed by a quality analyst
  • A round of holistic QA performed by our broader team
  • A round of holistic QA performed by your team

 

This multi-layered approach ensures our custom websites launch and perform flawlessly day one.

SaaS website design is the design of a customer-facing website for a software-as-a-service (SaaS) company.

SaaS websites should be designed to provide an intuitive user experience that makes it easy for visitors to find the information they need. The site should also be designed to convert leads into customers, so it's important to include SaaS homepage call to action buttons to encourage visitors to contact you or schedule a consultation. Adding a customer testimonial or two can be an excellent way to demonstrate the value of your product or service.

 

By following these design element tips, you can develop an effective SaaS website that will help you generate leads and drive sales.

Good B2B SaaS design must incorporate the evergreen basics of SaaS businesses: a focus on solving a specific problem for a defined target market, and delivering value propositions that are hard to replicate. 

There are a few key elements that all good B2B SaaS designs should include: 

 

  • The B2B SaaS communication platform should be easy to use and navigate. It should be intuitive and user-friendly so that users can quickly find the information they need. 

  • The B2B SaaS app design should be scalable so that it can grow with the business. 

The B2B SaaS website should be able to accommodate an increasing number of users without becoming overloaded or difficult to use.

Yes, we can migrate your SaaS website to a new platform.

 

Our website design company helps SaaS and technology businesses migrate between different CMS’s quite frequently.

 

Our experts will handle the data migration of posts, custom post types, taxonomies, users, as well as third-party integrations with your CRM, ATS, IMS, and other order management systems.

 

If you're just launching your SaaS website, there are a lot of SaaS website design ideas you can consider. Together we can explore our team’s top design inspiration, we can assist with your website setup and website maintenance, and consult on website design best practices.

We predominantly design successful websites for SaaS companies, industry, manufacturers, professional services, real estate and technology companies—but have experience across a number of other categories as well.

 

To get a better sense of who we’ve worked with, check out our client list.

Currently, we offer a limited range of digital marketing services including:

 

  • Paid advertising (Google, Facebook, Instagram)
  • Search engine optimization

 

We are a website design and development agency first and foremost, but we collaborate with a variety of partners who specialize in areas such as inbound marketing, demand generation, marketing automation, graphic design, social media and content marketing. 

 

We're also totally comfortable collaborating with your existing teams and ongoing marketing strategy.

Yes, we offer long-term web support. In fact, over 90% of our website redesign clients transition into long-term support clients.

RESOURCES

Are you ready for a memorable website?

Find out how we can help you achieve your goals by setting up a call with Mike, our co-founder.

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