Featured Work
Digital Remedy
Digital Remedy, a leader in programmatic advertising, optimizes marketing campaigns for its customers, from first impressions to post-campaign analytics.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Branding, Copywriting, Digital Strategy, Full-stack Development, Graphic Design, Lever Integration, UI/UX Design
The Objective
Digital Remedy operates at the intersection of cutting-edge technology and best-in-class service. With deep expertise in performance marketing, they’re a secret weapon for their clients’ marketing.
One problem, though. None of this was evident in their identity or on their website.
They needed to create an identity that better aligned with where they are today and a website that demonstrated the breadth and depth of their capabilities.
Testimonial
"I had an exceptional experience working with HUEMOR on a project to improve our website and add much-needed functionality. Their team's communicative and responsive approach made the partnership incredibly smooth. The result was a significant boost in our user engagement and a noticeable improvement in usability."
Matthew Engstrom, VP of Marketing, Digital Remedy
Before
After
01. Design System
Global Design System
Digital Remedy wanted a vibrant, modern aesthetic for its brand and website. Using blues, greens, black, and white recalls their previous identity while leaving room to elevate their look and feel.
New patterns and line elements throughout the site add moments of depth to the design.
02. Research
Research & Discovery
Digital Remedy primarily caters to mid-market agencies, enterprise companies, and holding companies. Each needs a competent, multidisciplinary agency to handle their marketing.
To accomplish this, we focused on making their capabilities more evident at the navigation level and integrated them throughout the website.
03. Creative
Logo Design & Collateral
After many iterations of the logo design, we settled on a ribbon-style play button that incorporates the D from “Digital Remedy” and references the type of visual media they excel at.
03. Creative
Homepage
Opening up the homepage, you’re immediately greeted with a 3D-generated version of their logo, accompanied by key differentiators.
As you progress down the page, we position the video to provide an overview of what Digital Remedy does and the critical challenges its customers may be facing.
We then address those challenges directly with the three main service categories Digital Remedy offers and how they can be applied to their buyers’ business.
Case Studies
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