Featured Work

VRC

VRC (Vital Records Control) helps businesses manage and secure both physical and digital data.

Overview

Client

Year

2021

Platform

WordPress

Key Services

Copywriting, Digital Strategy, Full-stack Development, JazzHR Integration, Salesforce Integration, Technical SEO, UI/UX Design

Visit Website

The Objective

VRC had been at the forefront of physical data management for 30 years, establishing technology and best practices that have become the industry standard.

They were the go-to solution for physical storage but were often overlooked when it came to digital security despite having very sophisticated operations within that sector.

They needed to make it clear that they were a major player in the digital security space.

Outcomes & results

+107.69%

Qualified Leads

-43.7%

Bounce Rate

+279.61%

Job Applicants

Before

After

01. Design System

Global Design
System

From structure, to copy, to design, it needed to be evident that VRC had the modern capabilities required to successfully handle a company’s digital needs.

Our objective was to create a visual design that aligned them more with top-tier tech companies than their competitors.

02. Research

Research &
Discovery

Over the past 30 years, VRC built an extremely loyal customer base. The clients we interviewed raved about VRC’s customer service, professionalism, and ability to deliver on their promises.

It was clear they were amazing at what they did. We needed to make that obvious to all prospective clients on their website.

Our strategy focused on finding multiple opportunities to highlight their positive client experience and the full-scope of what they can offer.

03. Creative

Homepage

Entering the VRC website you’re greeted with a clear value statement that makes it obvious you’re in the right place.

As you navigate through the home page you will see a variety of areas that highlight VRC’s scope and commitment to current clients, which helps build trust with prospective clients.

By highlighting their various service offerings and industry expertise we’re able to further establish the range of capabilities VRC possesses.

Mobile Experience

With many customers on the move or in large warehouses, it was common for their website to be viewed on a mobile device. It was paramount that the mobile website was able to deliver the same impact as the desktop version.

Site Navigation

VRC has a massive site with dozens of service offerings. Their navigation needed to include a lot of links without feeling overwhelming.

We chose to add the visual to drop-down areas to connect with service lines and improve the clarity of each offer.

VRC - 13 - Fixed Width Detail Sections (Site Navigation)

VRC - 04 - Fixed Width Detail Sections (Site Navigation)

Pillar Pages

One of our objectives for VRC was to lift its organic search and improve its visibility amongst prospective clients. By establishing dedicated pillar pages, such as “Enterprise Content Management”, we were able to build a hub for their most valuable services.

Balancing the needs of SEO, the client, and the newly-formed brand identity wasn’t easy, but was necessary to maximize the effectiveness of these pages.

Overall the look and feel of the page are light, with ample use of negative space. The clear and concise points speak directly to what the customer values and areas like FAQs provide helpful information for search engines and humans alike.

VRC - 13 - Fixed Width Detail Sections (Pillar Page 01)

VRC - 13 - Fixed Width Detail Sections (Pillar Page 02)

VRC - 13 - Fixed Width Detail Sections (Pillar Page 03)

VRC - 13 - Fixed Width Detail Sections (Pillar Page 04)

VRC - 04 - Fixed Width Detail Sections (Pillar Page 01)

VRC - 04 - Fixed Width Detail Sections (Pillar Page 02)

VRC - 04 - Fixed Width Detail Sections (Pillar Page 03)

Resources Pages

Over the years VRC had created dozens of articles and whitepapers. The problem was that they were difficult to find and consume. Furthermore, they weren’t optimized for search engines.

The new resource center consolidates all of these different materials into one place with easy filtering and search functionality. Now, it’s never a struggle for customers or search engines to find the information they’re looking for.

VRC - 13 - Fixed Width Detail Sections (Resources)

VRC - 04 - Fixed Width Detail Sections (Resources)

Careers Page

Recruiting had always historically been a challenge for VRC.

We focused on creating a page that showcased more of what VRC stood for, and what they offer to their employees. We also helped them source and integrate an applicant tracking system to better manage their candidates.

Ultimately, this led to a 279% increase in applicants per job, dramatically lowering their cost of acquisition per hire.