Featured Work

AlayaCare

With AlayaCares intuitive software, their mission is to enable and improve the care our loved ones receive in the comfort of their own home.

Overview

Client

Year

2023

Platform

WordPress

Key Services

Copywriting, Digital Strategy, Full-stack Development, Lever Integration, Salesforce Integration, UI/UX Design

Visit Website

The Objective

AlayaCare is revolutionizing how easy it is for the elderly and disabled to be cared for in the comfort of their own homes.

While their software was intuitive, their website was not.

They needed a website that communicated the benefits of their software, guided customers to the information they care about, and made it effortless to set up a demo.

Outcomes & results

+23.81%

Qualified Leads

+11.3%

Organic Traffic

-9.89%

Bounce Rate

Before

After

01. Design System

Global Design
System

AlayaCare wanted a look that aligned them with modern SaaS web design best practices. It needed to be professional, but still feel playful and engaging.

The visual design balances out the use of blue and orange to draw attention to key points of engagement. Graphics in combination with screengrabs of their software deliver a polished look and feel.

02. Research

Research &
Discovery

As a healthcare software product, most of their competitor's websites blended together.

Standard symmetrical layouts, light blue and grey.

It was clear that a bolder look would both allow AlayaCare to stand out, and have a competitive advantage.

03. Creative

Homepage

We pivoted from focusing on features to product benefits.

By focusing on they make providers' lives easier, and patients' lives better, we were able to speak to the problems that mattered most.

To back up AlayaCare’s claims, we deploy a variety of trust-building sections. By featuring their 700+ customers, direct customer testimonials, data, and awards we’re able to build a lot of confidence with their buyers.

Mobile Experience

While AlayaCare’s traffic is still skewed towards desktop vistitors we still felt it was important to have an awesome mobile experience.

Site Navigation

We uncovered that customers discover their products in a variety of ways. We wanted the navigation to encourage this rather than try and push them down a specific path.

For first-time visitors the “Who We Serve” tab allows them to discover the product by service, payer source, agency size, and role.

For repeat visitors the “Platform” tab you can jump to the product they’re interested in.

Software Landing Pages

Each page highlights the 3-5 biggest problems customers experience and how AlayaCare solves them.

Custom graphics and animations help further that message while differentiating from competitors.

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Resources

AlayaCare had focused on building out a sprawling resource center.

The problem was that with immense growth came user experience challenges the previous site was not equipped to handle.

By rebuilding the resource center from the ground up we not only improved organic search results, but increased the average number of pages viewed on the website by 144.5%