Featured Work
Retrofete
Retrofete is a brand dedicated to creating fashion for women who demand to be noticed.
Overview
Client
Year
2022
Platform
Shopify
Key Services
Copywriting, Digital Strategy, Full-stack Development, UI/UX Design
The Objective
Retrofete had experienced explosive growth both as an organization and in popularity.
Their previous website had done a great job of helping them get to this point but was now falling short of their customer's expectations and limiting their ability to grow.
They needed a website that could take them to the next level.
Outcomes & results
Gross Revenue
Monthly Average Orders
Organic Traffic
Before
After
01. Design System
Global Design System
Retrofete needed to deliver a website experience with a luxury editorial feel that got customers excited.
Minimal treatments of white, black, and grey dominate the UI of the site, allowing the photography to remain the focal point.
02. Research
Research & Discovery
With a solid customer base, we started our efforts by surveying a large group of Retrofete’s most loyal customers. What we discovered was that Retrofete’s customer is driven by aspirations. They want to be the center of attention at any event they attend.
Being able to quickly and effectively find the perfect dress was absolutely essential and became huge focal point of the project.
03. Creative
Homepage
With collections quickly changing per season—and various promotions run throughout the year—we needed to make the homepage simple to update. This allows Retofete to do entire takeovers to align with whatever they’re promoting.
As you scroll down the page, you can quickly jump into new collections, new arrivals, and specific product categories.
Each represented by beautiful, high-quality photography.
Mobile Experience
Like most e-commerce brands, mobile dominates their customer base. We made mobile our first priority, ensuring that the browsing and shopping experience was effortless.
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