Featured Work

Retrofete

Retrofete is a brand dedicated to creating fashion for women who demand to be noticed.

Overview

Client

Year

2022

Platform

Shopify

Key Services

Copywriting, Digital Strategy, Full-stack Development, UI/UX Design

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The Objective

Retrofete had experienced explosive growth both as an organization and in popularity.

Their previous website had done a great job of helping them get to this point but was now falling short of their customer's expectations and limiting their ability to grow.

They needed a website that could take them to the next level.

Outcomes & results

Gross Revenue

Monthly Average Orders

Organic Traffic

Before

After

01. Design System

Global Design
System

Retrofete needed to deliver a website experience with a luxury editorial feel that got customers excited.

Minimal treatments of white, black, and grey dominate the UI of the site, allowing the photography to remain the focal point.

02. Research

Research &
Discovery

With a solid customer base, we started our efforts by surveying a large group of Retrofete’s most loyal customers. What we discovered was that Retrofete’s customer is driven by aspirations. They want to be the center of attention at any event they attend.

Being able to quickly and effectively find the perfect dress was absolutely essential and became huge focal point of the project.

03. Creative

Homepage

With collections quickly changing per season—and various promotions run throughout the year—we needed to make the homepage simple to update. This allows Retofete to do entire takeovers to align with whatever they’re promoting.

As you scroll down the page, you can quickly jump into new collections, new arrivals, and specific product categories.

Each represented by beautiful, high-quality photography.

Mobile Experience

Like most e-commerce brands, mobile dominates their customer base. We made mobile our first priority, ensuring that the browsing and shopping experience was effortless.

Site Navigation

Retrofete’s navigation had to make shopping as easy as possible. With dozens of categories available, and visuals to represent key categories, it’s easy to get anywhere on the site in just two clicks.

Product Category Pages

As previously mentioned, allowing the customer to quickly find their perfect dress was our main obsession.

This led to the most flexible category page we’ve created. With options to change up the number of columns, products per page, and several dozen detailed filters you can filter hundreds of products in seconds.

Another unique feature is the ability to shop by size or color directly from the collection page. Doesn’t get much easier than that.