Featured Work
AlayaCare
With AlayaCares intuitive software, their mission is to enable and improve the care our loved ones receive in the comfort of their own home.
Overview
Client
Year
2023
Platform
WordPress
Key Services
Copywriting, Digital Strategy, Full-stack Development, Lever Integration, Salesforce Integration, UI/UX Design
The Objective
AlayaCare is revolutionizing how easy it is for the elderly and disabled to be cared for in the comfort of their own homes.
While their software was intuitive, their website was not.
They needed a website that communicated the benefits of their software, guided customers to the information they care about, and made it effortless to set up a demo.
Outcomes & results
+23.81%
Qualified Leads
+11.3%
Organic Traffic
-9.89%
Bounce Rate
Before
After
01. Design System
Global Design System
AlayaCare wanted a look that aligned them with modern SaaS web design best practices. It needed to be professional, but still feel playful and engaging.
The visual design balances out the use of blue and orange to draw attention to key points of engagement. Graphics in combination with screengrabs of their software deliver a polished look and feel.
02. Research
Research & Discovery
As a healthcare software product, most of their competitor's websites blended together.
Standard symmetrical layouts, light blue and grey.
It was clear that a bolder look would both allow AlayaCare to stand out, and have a competitive advantage.
03. Creative
Homepage
We pivoted from focusing on features to product benefits.
By focusing on they make providers' lives easier, and patients' lives better, we were able to speak to the problems that mattered most.
To back up AlayaCare’s claims, we deploy a variety of trust-building sections. By featuring their 700+ customers, direct customer testimonials, data, and awards we’re able to build a lot of confidence with their buyers.
Mobile Experience
While AlayaCare’s traffic is still skewed towards desktop vistitors we still felt it was important to have an awesome mobile experience.
Case Studies
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