Original Territory

Every Dog Deserves Their Own Territory

Territory is a brand made by people who love their dogs and created for owners who want to provide their pup’s with comfort; whether they’re taking their dog on a hike or binging on Netflix in their living room. With two distinctly different collections, we wanted to make sure we captured the spirit of both while still keeping a clean and consistent website experience.

Type
  • Retail – E-Commerce
Services
  • Digital Strategy
  • UI/UX Design
  • Front & Back-end Development

A “Tail” Of Two Lines

Display a brand with two distinct personalities under one cohesive website. On launch Display a brand with two distinct personalities under one cohesive website. On launch  Territory has two product lines aimed at different audiences.

A Seamless Shopping Experience 

We had to cater to Territory’s audience while simultaneously keeping Target’s brand and  clientele in mind. Clicking “shop” will then bring the user to theTtarget website to complete the purchase.

Branching Into New Territories

Because Territory is a new product line that falls under a well-known parent company we had the challenge of creating a site that is fresh, young and new but also honors the parent  company, without relying on its design.