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Surepoint.

SurePoint Technologies is a leading provider of financial and practice management software to law firms nationwide. For more than 40 years, law firms have relied on SurePoint\'s tailored enterprise software to drastically improve workflow and maximize financial performance. With a community of nearly 50,000 members, SurePoint continues to transform the legal industry by enabling law firms to unlock higher performance by freeing lawyers of administrative burdens so they can spend far more time focusing on their clients and their practice.

surepoint hero header

The Objective.

Surepoint (Formerly Rippe & Kingston) approached us on the cusp of their re-branding. They started off as a pure service provider over 20 years ago, and since, had developed sophisticated technology to help Law Offices & Firms keep track of their operations and documents in a safe and secure way.

 

Our job was to help guide them through this process and establish and look and feel more aligned with their FinTech future vs their service provider past.

Unique Problems to Solve.

Balancing technical prowess
and service.

Surepoint wanted to appear as more of a tech-focused company but was concerned about diluting their focus on service-a key differentiator for them and why they became successful in the first place.

Making complex product solutions seem simple.

Surepoint's software solves a number of technical and operational challenges for law offices. It was paramount that we highlighted the key things their potential customers really cared about in a clear and concise way.

What We Did

Digital Strategy
UI/UX Design
Full-stack Development
Illustration
Motion Graphics/Animation
Copy Writing
Hubspot Integration

Platform

WordPress
Hubspot

Homepage

Surepoint's homepage needed to be a place both current and prospective clients could find value. On the homepage, we chose to highlight a section that announces key press releases, the Surepoint story, and key aspects of their products.

surepoint Home desktop 1
Illustration
surepoint hero 1280x1280 copy min

Imagery

One of the bigger challenges we faced was creating an aesthetic that spoke to FinTech and Lawyers. Our endpoint was a combination of illustrations and interestingly cropped lifestyle photos to strike the right balance.

Vertical Slider

This custom vertical slider allows Surepoint to focus the user on multiple aspects of their products benefit without breaking the natural scroll experience.

Careers Section

Recruiting top talent was a key goal for Surepoint. Their career section was designed to do more than just show available jobs. We highlighted their key differentiators as an organization, employer benefits, and real testimonials from current Surepoint employees.

surepoint Careers 1
surepoint feature 2

Solutions Section

Surepoint's solution section is a consolidated overview page focused on the key business challenges that their product solves.

surepoint Solutions desktop 1
surepoint testimonial thumbnail

"The Huemor team has that impossible combination of genuine creativity and professionalism that turns every project they work on into a success. They do truly amazing work that is unique to each client and their market. Partnering with Huemor is the best decision a company looking to reinvent its online presence can make. Great team doing great work."

- Ed Deaton, Marketing Strategist, Surepoint

Right

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