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Gleamin.

Gleamin uses potent superfoods to enhance natural beauty and empower life. Their clean products are carefully formulated to invigorate a global community with a new-found sense of freedom.

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The Objective.

Gleamin’s primary objective was to find a digital agency partner that could help them improve the visual consistency of their store, provide measurable improvements for sales, and allow them to have better content management control throughout their store

Unique Problems to Solve.

Balancing Aesthetics & Conversions.

Prior to engaging with Gleamin for this redesign, our Grow team helped them achieve an average conversion rate >5%. It was critical that we didn’t sacrifice these gains while re-imagining their website’s interface and user experience.

Improving Subscription Product Rates.

While conversion rates for traditional purchases were high, conversions for subscriptions were lower than the site average. We needed to figure out a way to make this process more attractive to the customer.

What We Did

Digital Strategy
UI/UX Design
Full-stack Development
Copy Writing
Custom Quiz

Platform

Shopify Plus

Homepage

Gleamin has rapidly grown in popularity for one reason above all – it works. It We focused on highlighting the real world before/afters of their customers and key influencer endorsements to help build a stronger connection with their customers.

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Quick View

Shoppers want instant gratification. The use of ‘Quick View’ for products allows customers to get more information without having to load another page.

Quick Cart

Another planned shortcut was the inclusion of a ‘Quick Cart’ sidebar that both confirms you’ve added something to your cart, presents an upsell, and allows you to skip right to checkout.

Product Page

Similar to the idea with the homepage, the goal here is to quickly present social proof through reviews. The reviews badge at top gives you a glimpse of how people feel about it (3,000+ 5 star reviews is hard to ignore). We also have the actual reviews easy to access. If you’re not convinced by that, we provide info on the natural ingredients they use as well as more customer transformations.

gleamin Product Page

Ingredients Page

Gleamin is all about natural ingredients to create natural beauty. It was important that we gave them a place on their site where they can highlight their natural ingredients, the benefits of those ingredients.

gleamin Ingredients

About Page

Gleamin’s about page goes a few steps further than just laying out a mission statement. We encouraged them to divulge more about the people behind the brand to improve their transparency with their customers.

gleamin About Page

Subscription Process

Previously, their subscription process was just a footnote in their single product flow. In the new iteration of the website we decided to break out the subscription into its own dedicated page to improve it’s visibility. The 1-2-3 step process makes it super clear what the benefits here are (10% discount + convenient, monthly delivery).

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"HIGHLY Recommend Huemor, worked with them coming up 6+ months now. If you need a client-focused agency web dev agency, that takes time to understand your brand, your vision, your products and then your audience - then Huemor is just that!"

- Jordan Smyth, CEO, Gleamin

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