Alodia.
Alodia Haircare provides men, women, and children with products designed for textured hair.
The Objective.
Created by an actual doctor, Alodia’s products are designed to not only make hair look great, but improve its health and deal with common scalp issues.
We partnered with Alodia to help them achieve a more branded and professional feel for their e-commerce website. We identified a number of improvements that could be made to their Shopify store, and went to work.
What We Did
Website Redesign
Digital Strategy
UI/UX Web Design
Full-stack Development
Custom Theme Development
A/B & Multivariant Testing
Conversion Optimization
Platform
Shopify
The 30-Day Results
+4%
Increase in overall conversion rates
+9%
Increase in total sales
-11%
Homepage bounce rate
Shop By Section
Their color-blocked, custom product selector allows customers to quickly sort products by best seller, concern, or hair type on the home page. Images help customers quickly recognize the product, concern, or hair type that's best suited to them.
Product Quiz
Due to the complexities and challenges of textured hair, we felt that a quiz to help narrow product selections could be a benefit to Alodia's customers. At the end of the quiz, you can purchase your entire hair suite in one click.
Product Quiz
Homepage
"Huemor's attention to detail, level of expertise, professionalism, responsiveness, and willingness to make sure that they are creating the best outcome for the client is truly unmatched. I am looking forward to working with them as a retainer client in the future.
- Isfahan Chambers Harris, Founder & CEO, Alodia Haircare
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