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About The Project

Alodia Haircare provides men, women, and children with products designed for textured hair.


Created by an actual doctor, Alodia’s products are designed to not only make hair look great, but improve its health and deal with common scalp issues.


We partnered with Alodia to help them achieve a more branded and professional feel for their e-commerce website.

What We Did

Digital Strategy
UI/UX Design
Full-stack Development

Custom Theme Development

A/B & Multivariant Testing
Conversion Optimization




Old Alodia Homepage

The 30-Day Results


Increase in overall conversion rates


Increase in total sales


Homepage bounce rate

Shop By Section

Their color-blocked, custom product selector allows customers to quickly sort products by best seller, concern, or hair type on the home page. Images help customers quickly recognize the product, concern, or hair type that's best suited to them.

Product Quiz

Due to the complexities and challenges of textured hair, we felt that a quiz to help narrow product selections could be a benefit to Alodia's customers. At the end of the quiz, you can purchase your entire hair suite in one click.

Product Quiz

quiz screens min


alodia home min

"Huemor's attention to detail, level of expertise, professionalism, responsiveness and willingness to make sure that they are creating the best outcome for the client is truly unmatched. I am looking forward to working with them as a retainer client in the future.

- Isfahan Chambers Harris, Co-Founder & CEO, Alodia Haircare

CTA 3 min
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