How Boston Dynamics Evolved from Innovator to Industry Powerhouse
Objective
Boston Dynamics is a pioneer in robotics, pushing boundaries in mobility, dexterity, and intelligence. But their old website didn’t keep pace. It focused more on innovation than application, didn’t speak to B2B decision-makers, and made internal updates a headache.
Our goal was to change that. We set out to create a modern digital experience that highlights the real-world value of their robots, supports sales across industries, and gives their team the flexibility to manage and grow with confidence. This wasn’t just about a better website. It was about building a smarter sales engine.
Key Services
- Copywriting
- Digital Strategy
- Full-Stack Development
- Hubspot Integration
- UI/UX Design
- WordPress CMS
Platform
WordPress
Website
bostondynamics.com
Before Huemor
Innovation Without Clear Application
The site highlighted groundbreaking technology but didn’t clearly connect it to business use cases. Messaging missed the mark for B2B buyers, leaving value and impact up in the air.
A Structure That Couldn’t Keep Up
As Boston Dynamics grew, the site didn’t scale with them. Internal teams faced limitations when managing content and ran into frequent technical hiccups.
An Experience That Felt Behind the Brand
Despite leading-edge robotics, the UX felt dated. Performance varied across devices, and the site didn’t deliver the seamless experience users expected from a tech leader.
With Huemor
A Design That Reflects the Innovation
The new look draws from the dynamic movement of the robots themselves: bold, asymmetrical, and energetic. Real-world use cases are front and center, brought to life through immersive visuals and storytelling.
Navigation That Supports Buyer Journeys
We rebuilt the site structure around how buyers think, organizing content by products, industries, and solutions. Messaging was fine-tuned to speak directly to decision-makers at every stage of the funnel.
Built to Scale, Built to Perform
With a flexible CMS and global design system in place, the internal team can easily manage content and scale the site. Performance, SEO, and usability all got a major upgrade, ensuring the site delivers across every device.
"They successfully completed our biggest major project without issue. This has completely changed how we're able to make website updates and have completely eliminated page breaking issues, improved overall website performance, and most importantly have been enabled us to make key website changes moving forward."
Molly Rodin, Digital Marketing Manager
