Free Digital Marketing Courses
12 of the Best Free Digital Marketing Courses at a University Level
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Marketing
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12 of the Best Free Digital Marketing Courses at a University Level
No matter how long you’ve been in a field or how much education you have, there’s always something new to learn. This is particularly true if you’re in marketing, which is constantly evolving in a million different ways at once.
While furthering education can be pretty expensive, there are resources out there that offer valuable information at a small price or even for free. You do have to shift through the poor-quality courses to find the gems, though.
Fortunately, our experts at Huemor did the work for you. Here are the 12 university-level marketing courses that are considered to be some of the best marketing courses available for free.
12 Free Digital Marketing Courses
Develop a Winning Marketing Strategy
In Developing a Winning Marketing Strategy, you will learn how businesses create value for customers. We will examine the process by which Marketing builds on a comprehensive understanding of buyer behavior to create value. You will learn the major elements of the marketing mix – product policy, channels of distribution, communication, and pricing – and see how they fit within different analytical frameworks that are useful to managers. This will enhance your understanding of how marketing works in the business world.
- Time to Complete: 16 Hours
- Difficulty: Beginner
- University: Illinois
The content of this course covers:
- Defining marketing and developing a comprehensive digital marketing strategy
- Describing the elements of the marketing mix
- Explaining how these elements interact to create value for consumers
- Using different analytical frameworks to examine how managers solve business problems
- Evaluating brand extensions
- Developing a marketing plan proposal
Introduction to Google SEO
Get ready to unlock how SEO actually works—without the fluff. Introduction to Google SEO breaks down the mechanics behind Google’s ranking algorithms and gives you the hands-on skills to drive real traffic with smart, penalty-free strategies. Whether you're kickstarting a career in SEO or simply want your content to rank higher, you'll leave with a solid foundation and a toolkit that’s built for today and tomorrow’s SEO landscape.
- Time to Complete: 13 Hours
- Difficulty: Beginner
- University: UC Davis
The content of this course covers:
- Critiquing the role of advertisements and corporate funding in the development of research
- Writing your own content for a website that will improve search results
- Comparing and contrasting the functionality of search engine algorithm updates
- Developing an optimization strategy and a successful SEO strategy following best practices for a client to help increase their ranking
Marketing Operations
Overtime every industry evolves and marketing is no different. Social media in its various forms have led to a massive shift in the way people consume, interact, and utilize information.
In Marketing Operations, you will explore the changes in marketing practices that have occurred from the shift to social media communications.
This course will prepare you with the foundational understanding of marketing operations and evolving marketing practices for your current or future business career.
- Time To Complete: 32 Hours
- Difficulty: Beginner
- University: DoaneX
The content of this course covers:
- Identifying and evaluating the marketplace, which is essential for any digital marketer
- Identifying historical changes and concepts
- Exploring new technologies as they apply to marketing
- Explaining Social Media and Value Creation
- Discussing marketing segmentation, target marketing, and promotion
Strategic Social Media Marketing
Learn how to craft and optimize social media campaigns that actually drive results. Strategic Social Media Marketing teaches you how to build strategies, schedule content, boost engagement, and measure impact—skills that translate across industries and roles. Whether you're eyeing a career in content marketing, analytics, or e-commerce, you’ll graduate with practical tools and real-world readiness for today’s digital landscape.
- Time To Complete: 36 Hours
- Difficulty: Advanced
- University: Boston University
The content of this course covers:
- How to develop a successful social media strategy
- How to develop and deliver content that engages consumers and is strategically integrated across platforms
- How to measure the effectiveness of social efforts
- How social media can be used to listen to consumers, monitor their behavior, and engage them in co-creation of products and services
- How to manage social media
Business English: Marketing & Sales
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In Business English: Marketing and Sales, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas.
- Time to Complete: 31 Hours
- Difficulty: Intermediate
- University: Arizona State University
The content of this course covers:
- Expressing your ideas through efficient emails, reports, and persuasive presentations
- Learning words and phrases related to market research, branding, direct marketing, advertising costs, and much more
- Getting instant feedback about the efficiency of your business communication skills in English from sales and marketing professionals from around the world
- Becoming a part of a global community of business professionals who are developing their English communication skills
Design and Make Infographics
In Design and Marketing Infographics, you will create a content-rich infographic on a topic of your choice using Adobe Illustrator (which you can download for a free, 30-day trial). You might choose to create a visual representation of data from the world of sports, entertainment, politics, or science, to explain a business trend or environmental issue, or even to present a theme or development from your personal life. Your finished infographic will engage your target audience and convey information clearly through effective use of design elements such as typography, color, and structure.
- Time to Complete: 9 Hours
- Difficulty: Beginner
- University: Michigan State University
The content of this course covers:
- What an infographic is, and what makes a good one
- How to work within your limits and with a team
- Why infographics are effective tools to build brand awareness
- Techniques for spotting data in stories
- Six valuable steps for planning an effective infographic
- How to use and make some of the building blocks of infographics, like maps, charts, and flow charts
- Ways data can be visualized to clarify it and give it meaning
- How to effectively design a good infographic by effectively using elements like type, color, and an underlying grid structure
- Free or cheap online tools for making a number of kinds of infographics
Strategic Self-Marketing and Personal Branding
In Strategic Self-Marketing and Personal Branding, you will master the essential techniques of self-marketing and personal branding that are critical for success in the contemporary job market. The course, part of a broader specialization on career self-management training and certification, introduces a comprehensive approach to strategic self-marketing, including the innovative use of generative AI (Artificial Intelligence) for self-coaching.
- Time to Complete: 20 hours
- Difficulty: Intermediate
- University: State University of New York
The content of this course covers:
- Understanding the concept of marketing the skilled (professional) self and how it fits into broader career self-management strategies
- Developing an effective strategic self-marketing plan tailored to the skills-based job market, leveraging tools like the marketing communications mix
- Articulating your job-related skills and personal capabilities convincingly and confidently to prospective employers
- Constructing a strong professional brand and image with a deep understanding of reputation management and impression management strategies
- Implementing self-promotion and personal branding strategies effectively to advance your professional growth
- Harnessing the power of generative AI to establish a robust self-coaching and self-monitoring system for your self-marketing activities, fostering your continual evolution and adaptability
- Organizing compelling digital artifact presentations to demonstrate your skill mastery and proficiency
- Utilizing peer feedback effectively to enhance your self-marketing and branding efforts
Viral Marketing and How to Craft Contagious Content
Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? Viral Marketing and How To Craft Contagious Content explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products. You'll learn how to make ideas stick, how to increase your influence, how to generate more word of mouth, and how to use the power of social networks to spread information and influence. Drawing on principles from his best-selling book, "Contagious: Why Things Catch On," Professor Jonah Berger illustrates successful strategies for you to use buzz to create virality so that your campaigns become more shareable on social media and elsewhere. By the end of this course, you'll have a better understanding of how to craft contagious content, build stickier messages, and get any product, idea, or behavior to catch on.
- Time to Complete: 4 hours
- Difficulty: Beginner
- University: Wharton School of Business
The content of this course covers:
- How to make ideas stick
- How to increase your influence
- How to generate more word-of-mouth
- How to use the power of social networks to spread information and influence
- How viral marketing is a key part of an effective inbound marketing strategy
Marketing Fundamentals: Who Is Your Customer?
Marketing Fundamentals: Who Is Your Customer equips entrepreneurs and business leaders with the marketing fundamentals needed to grow a business strategically—not just tactically. You’ll learn how to identify your ideal customer, build value on both sides of the relationship, and apply tools like segmentation, targeting, and positioning to real-world scenarios. By the end, you'll understand how smart marketing drives loyalty, growth, and long-term success.
- Time to Complete: 24 hours
- Difficulty: Beginner
- University: Babson College
The content this course covers:
- How segmentation, targeting, and positioning methods can be used to acquire customers
- How to use the marketing mix: product, price, promotion, and place
- Consumer behavior and how you can leverage market data to grow your business
- How to develop a comprehensive digital marketing strategy, including SEO, content creation, paid media, and social media strategy
Introduction to Digital Advertising
Introduction to Digital Advertising is designed to cut through the noise of digital advertising. You'll explore the full spectrum—from display and search to programmatic and beyond—and learn how to strategically choose the right formats to meet your business goals. With insights from The Trade Desk, you’ll walk away with a clear roadmap for leveraging ad tech to drive real results, even on a small business budget.
- Time to Complete: 7 hours
- Difficulty: Beginner
- University: University of Colorado Boulder
The content of this course covers:
- Identifying key digital advertising types
- Comprehending the advertising lumascape, including advertising agencies, DSPs, DMPs, and SSPs
- Understanding key terms and metrics in digital advertising, including using tools like Google Analytics
- Being critical of the pros and cons of various digital platforms and how to be critical of claims made by demand side platforms
Influencer Marketing Strategy
In Influencer Marketing Strategy you will master the art and science of influencer marketing in this strategy-driven, tactically grounded course. Over six weeks, you’ll learn how to craft tailored influencer campaigns for B2B, B2C, and nonprofit goals—then bring it all together in a polished pitch deck you can showcase to stakeholders or future employers. You'll leave with not just knowledge, but a real-world asset that proves your expertise.
- Time to Complete: 23 hours
- Difficulty: Intermediate
- University: Rutgers University
The content of this course covers:
- Influencer marketing strategy, including developing a comprehensive social media strategy
- Content marketing strategy
- How to find influences
- How to engage influencers
- How to measure influencer marketing
- Creating influencer campaigns
Marketing Analytics
Marketing Analytics dives deep into the data-driven side of marketing, showing you how to use analytics to forecast customer behavior and maximize ROI. You’ll learn to build quantitative models that inform key decisions around segmentation, pricing, customer value, and marketing strategy. By the end, you’ll know how to turn complex data into actionable insights that drive measurable business outcomes.
- Time to Complete: 120 hours
- Difficulty: Advanced
- University: Columbia University
The content of this course covers:
- Demand forecasting using customer-base models and statistical approaches
- Market segmentation methods and best practices for identifying potential customer segments and focused targeting
- Computation of Customer Lifetime Value for analyzing customer brand loyalty and forecasting revenue in the short and long run
- Factors to consider while designing and introducing new products to the market
- Calculating Optimal Pricing for products and services to get the best ROI
- Assessing Marketing ROI, including email marketing, for making better and data-driven decisions
Some Common Questions We Get About Learning Digital Marketing...
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