Ironside Computers

Creating a Customized Shopping Experience

Whether you’re a die hard gamer or casual player, Ironside Computers offers a line of flexible, pre-configured and ground-up customizable PCs. Aiming to inspire and replicate the gaming culture we utilized videos, illustrations and micro-interactions to create an e-commerce experience unlike any other in their space. Keep scrolling to see for yourself!

  • Electronics - Ecommerce
  • Digital Strategy
  • UI/UX Design
  • Front & Back-end Development
  • Platform Migration

Off Canvas Navigation

With a site experience full of motion and video, the navigation was no exception. By utilizing an off canvas menu we were able to provide a visual of the product prior to the user loading a new page. Making it easier for the user to find exactly what they’re looking for.

Mobile Friendly

With an increasing amount of traffic coming from mobile devices, we positioned the navigation on the bottom of the screen for easier thumb reachability.


Immersive Page Layouts

Unlike traditional e-commerce category and product pages, we utilized video animation and large imagery to show off the sleek products and create a connection between the PC system and the games that’ll be played on it.

Parallax Product Experiences

Each product has it’s own story. With custom illustrations and parallax functionality we were able to create a level of excitement for the user that drove them to start and complete a customization process.

Custom Illustrations

One of the main goals of this project was to create an experience that mirrored a video game website. Using artistic assets throughout the website allows us to create something that excites the customer about the product and what experiences they’ll have using it.

Built Just For You

With hundreds of options, your PC is sure to be unique. A visual customizer allows the user to select exactly what parts they want, while providing information for the things they’re unsure about.

How Has The Site Performed

3x Sales Volume

Without dramatic changes in website traffic, we’re observing a 3x increase in sales with the new platform.

Decreased CSR’s

The improved UX has also improved order accuracy, reducing the need for customer support on orders.

40% Increase In AOV

The average order on the website has increased by nearly 40% since launch.