Infinity Solar

Infinity Solar is a north east solar panel installation company with ambition to change how the world is powered. Their passion for both their product, and what their product provides was refreshing. With over 500+ successful installs New York, they were looking for opportunity to expand their service areas.

We helped Infinity Solar analyze their customer base to highlight what makes them unique, and position them to connect with a broader audience.

  • Renewable Energy – B2B
  • Digital Strategy
  • UI/UX Design
  • Front & Back-end Development
  • Marketing Automation Integration
  • Conversion Optimization

The previous website lacked a clear, easy to compare table for residential customers resulting in customer service calls asking for simple pricing. By creating this table on the live site we were able to deliver prospects this critical information up front with customer service intervention.

Lead Generation

We developed a custom calculator to earn the contact of interested business owners. This calculator gives the prospect an immediate idea of what they could be saving, building intrigue to the offer. In the back-end, we hooked up e-mail automation to encourage these prospects to book consultations, as well as nurture them with additional information we discovered as important to the process.

30 Years of Solar Innovation

The main reason many business owners like you are making the switch to solar energy – reduced utility bills. Switching to solar energy means no more surprise rate increases, thus protecting your bottom line from the volatility of energy costs. This allows you to have a better picture of your yearly expenses for financial planning purposes.

Highlighting A Local Business

At the heart of Infinity Solar are two guys who want to help lower people’s bills while also doing something that can positively impact the environment.

How Has The Site Performed

111% More Leads

Overall, leads generated by the site are up by 111%


In addition to the volume of leads increasing, the close ratio has risen by 33%

Avg Sessions Improve

Average sessions increase to >4 minutes on average