World Class Reliability

For some reason, websites for industrial brands tend to be sterile, plain, outdated, neglected, or difficult to use. But they don’t have to be.

A project with a niche audience doesn’t mean that design and experience aren’t as important as they are on other projects. In fact, a project with a smaller audience probably demands that design and experience work harder to make sure users engage and convert. At least, that’s how we approach them.

At the end of the day, the challenge is not much different than any other project: make sure the brand is represented clearly, that value is shown, that products are easy to find, and provide a meaningful experience for the user. So that’s what we did for Des-Case.

  • Industrial - B2B
  • UI/UX
  • Front & Back-end Development
  • Salesforce Integration
  • Custom Drupal Module Development
Huemor Des-Case case study home screen
Huemor Des-Case case study inner

Product Pages

This isn’t a traditional e-commerce site. In fact, it’s not an e-commerce site at all. You can’t buy anything directly, you have to go through a distributor. We needed to build product pages that were extremely thorough because almost every solution Des-Case provides is tailored to the customer’s machine. So each product is dependent on a number of specs, applications, and environment. Users can customize their own based on their situation and then approach distributors. A distributor locator and set of related resources was integrated directly into every product page for ease of access.

Huemor Des-Case case study product

Educating The User

Even for those who were familiar with Des-Case’s entire line of products, solutions needed to be customized to fit the customer’s inventory. Product pages couldn’t be created like they are for typical off-the-shelf retailers; we needed to create an experience tailored to the specific customers who would be visiting the site.

Huemor Des-Case case study tablet view

The Design

Really high quality design requires having really high quality assets to work with. That’s exactly what we got with Des-Case: clear photography, dynamic video, and a distinct style that we integrated into the new site design. We were able to be creative and use different aspects of their branding — like the tan outline we wrapped site elements in — to give the site a unique feel, even in areas that don’t typically make an impression, like borders outlining blog posts or separators dividing the header and footer from content areas.