Cover FX

UI That's More Than Skin Deep

CoverFX creates high-quality makeup products made from good-for-you ingredients. With the release of their new natural finish campaign, they needed a design firm that could quickly and effectively build out new content pages to amplify the campaign. While adding new content areas, optimizations for mobile and desktop conversions were also requested. Our goal was to implement improvements that created a better user experience and pushed website conversions overall.

  • Cosmetics – E-Commerce
  • Digital Strategy
  • UI/UX Design
  • Front & Back-end Development
  • Conversion Optimization
  • A/B Testing
  • Integrate Facebook Chat Bot

Collecting Data

To start, we collected data to base our changes and decisions on. With Google Analytics & Hotjar we were able to determine how users were interacting with the existing site. We noted things such as; where they were stuck, content they were seeing and weren’t seeing, pages they exited from, how far they were getting down pages and what they were clicking on.

How We Did It

1. Added clear calls to action & consolidated content on the homepage
2. Reduced overall length of homepage and position key content at top of the page
3. Improved product page with anchor links to relevant on page content
4. Polished mobile to create consistent visual layouts to allow for easier shopping with quick access shop buttons