CoverFX

CoverFX creates high-quality makeup products made from good-for-you ingredients. With the release of their new natural finish campaign, they needed a design firm that could quickly and effectively build out new content pages to amplify the campaign. While adding new content areas, optimizations for mobile and desktop conversions were also requested.

 

Our goal was to implement improvements that created a better user experience and pushed website conversions overall.

Technology

Shopify Plus

Timeline

Ongoing

SERVICES APPLIED

Digital Strategy, UI/UX Design, Front & Back-end Development, Conversion Optimization, A/B Testing, Integrate Facebook Chat Bot

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CoverFX

CoverFX creates high-quality makeup products made from good-for-you ingredients. With the release of their new natural finish campaign, they needed a design firm that could quickly and effectively build out new content pages to amplify the campaign. While adding new content areas, optimizations for mobile and desktop conversions were also requested.

 

Our goal was to implement improvements that created a better user experience and pushed website conversions overall.

Technology

Shopify Plus

Timeline

Ongoing

SERVICES APPLIED

Digital Strategy, UI/UX Design, Front & Back-end Development, Conversion Optimization, A/B Testing, Integrate Facebook Chat Bot

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WHAT WE DID

Analyzing heat maps and user sessions we focused on an approach that improved the effectiveness of calls to action and eliminated low preforming content.

MOBILE CONVERSION GROWTH

215%

SALES GROWTH

27%

FIG 1 – We redesigned CoverFX's homepage to better balance product and lifestyle
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Fig 2 – We improved mobile load times and conversions by creating a more concise mobile experience
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Fig 3 – With 70% mobile traffic, we had to prioritize a mobile-first approach for product pages
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Fig 4 – We combined color variants onto a single page to improve UX
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