American Crew

Each year, American Crew puts out a call to determine the best stylists in the world and subject them to a fierce head-to-head challenge. By the end, the best representation of the American Crew Man is left standing, winner of $10,000 and a place among the industry’s finest, with press and exposure that can transform a career.

 

Inheriting a three year old site, we were tasked with redesigning the coolest contest in men’s fashion.

TECHNOLOGY

Drupal 8

TIMELINE

8 Weeks

SERVICES APPLIED

Digital Strategy, UI/UX, Front & Back-End Dev, Custom Entry Manager + Export

American-Crew-mobile-compressor

American Crew

Each year, American Crew puts out a call to determine the best stylists in the world and subject them to a fierce head-to-head challenge. By the end, the best representation of the American Crew Man is left standing, winner of $10,000 and a place among the industry’s finest, with press and exposure that can transform a career.

 

Inheriting a three year old site, we were tasked with redesigning the coolest contest in men’s fashion.

TECHNOLOGY

Drupal 8

TIMELINE

8 Weeks

SERVICES APPLIED

Digital Strategy, UI/UX, Front & Back-End Dev, Custom Entry Manager + Export

American-Crew-angled-compressor
WHAT WE DID

In partnership with Revlon, we assisted the American Crew brand in the conception, and execution of this international contest platform. With front and back-end interfaces optimized for over 15 different languages, this websites proven to truly be an international success.

YEAR 1 PARTICIPATION GROWTH

66%

YOY GROWTH

15%

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