Visual Branding
Thoughtful Visual Storytelling.
Is your visual identity an anchor or a buoy for your brand story? Visual branding services amplify your message and make it memorable.
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Your Brand’s Visual Identity Is Your Marketing Foundation
Investing in digital marketing without having a great website will only result in lost time, lost revenue, and poor brand perception.
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FAQS
Top Visual Branding Questions We’re Asked
What's the Difference Between Brand Identity and Visual Identity?
Your brand identity comprises all the internal elements that make up your brand's personality. Brand personality is made up of brand values, brand voice, business goals, and other elements that contribute to the brand image you present to your target audience.
Visual identity has to do with how your brand uses visual assets and other graphic elements to communicate your brand story. Your brand's visual elements like the logo design, brand color palette, typography, and images leverage the visual side of brand messaging to establish a visual brand identity.
Is Our Logo Part of Our Visual Brand Identity?
A company's logo is one of the most important visual elements for brand recognition. It is your brand mark, a unique signifier that sits at the center of all the other visual elements of your brand story. That's why visual consistency is so important in visual branding. If your visual language and other graphic elements align with your logo, your visual identity and visual brand will resonate with your audience.
What Is a Brand Style Guide?
Brand guidelines are a reference tool to help maintain consistency for each visual element of your brand strategy. It should be based on market research and cover elements like brand colors, use of stock photos, logo imagery, and typography to help everyone in your company create a consistent style when branding your business.
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