Small and Midsized Business (SMB) Website Design

Everyone has different business goals. Here's how we typically decide what service our clients are a better fit for:

Build engagements are best for Small and Midsized Businesses undergoing a major rebranding, looking to migrate from a different content management system (CMS) or have larger, structural issues with their current website.

Grow engagements are best for Small and Midsized Businesses that have an established website they’re comfortable with and are looking to increase conversions, sales, and improve overall customer experience.

Through a mix of user testing and data analysis, we'll perform a CRO audit of your current website. We'll focus on Mobile, Desktop, and Performance opportunities. Some of the key things we'll identify are:

• Priority levels
• Problems/Opportunities
• Potential Solutions
• Issue Types (Design, Technical, Conversion, Internal)
• Bucket (Quick Win, Test, Other)

Month 2 - Roadmap + Quick Wins

Our teams will collaborate by taking our findings and creating a 6 month Grow roadmap. From this, you'll have a clear understanding of where we're going to have the biggest impact. This month we'll also focus on executing the quick wins adjustments.

Months 3 - 6 - Improvements, Testing, and Reporting

Our dedicated team of experts will systematically perform conversion tests and make website improvements that result in higher conversions and increased revenue. Walking you through the how, why, and impact, every step of the way.

Timeline & Budget

Our build engagements typically last 4-6 months and cost $50,000-$100,000 USD.

Project Kick-off

We start with an in-person or virtual project kick-off that often takes place over the course of 1-2 days. In this kick-off, our team will perform a series of exercises to better understand your brand, your customers, current challenges with your existing website, and goals for future growth. We'll also dig into things like website structure, categorization, and design.

Strategy & Design

We'll then create a series of documents such as a key takeaways document, user personas, user flow charts, initial website wireframes, and mood boards.

Based on our research and observed user behavior we'll iterate with your team in a collaborative fashion to create a Small and Midsized Business website design that both you, and your customers will love.

Development & QA

After we've both arrived at a point with the visual design where we're completely satisfied we'll transition over to development. Our Small and Midsized Business website design team creates comprehensive visual guidelines for our development team to execute.

 Our approach to QA has five layers:

• A round of technical QA performed by your Web Developer.
• A round of visual QA performed by your UI/UX designer
• A round of functional QA performed by a Quality Analyst
• A round of holistic QA performed by our broader team
• A round of holistic QA performed by your team

This multi-layered approach ensures our website's launch and performs flawlessly day one.

Absolutely!

Our website design company helps Small and Midsized Businesses migrate between different CMS’s quite frequently.

Our experts will handle the data migration of posts, custom post types, taxonomies, users, as well as third-party integrations with your CRM, ATS, IMS, and other order management systems.

If you're just launching your Small and Midsized Businesses, we can assist with your website setup and consult on best practices.

If you're just launching your product, we can assist with your Shopify or Shopify Plus store setup and consult on ecommerce best practices.

We predominantly design Small and Midsized Business websites for SaaS companies, industrial/manufactures, professional services, and technology companies but have experience across a number of other categories.

We build websites on Shopify, WordPress, and other common platforms (yes, we design ecommerce websites, too!)

To get a better sense of who we’ve worked with, check out our client list.

Currently, we offer a limited range of digital marketing services including:

• Paid Advertising (Google, Facebook, Instagram)
• Search Engine Optimization

We're also totally comfortable collaborating with your existing teams and ongoing marketing strategy.

We have a few different precautions in place to ensure the Small and Midsized Business websites we build are safe:

• All employees use password encryption to receive and share log-in information
• We limit the number of third-party plug-ins to there bare minimum
• Core and plug-in updates are performed frequently to mitigate the risk of vulnerabilities
• Third-party traffic intermediaries (such as CloudFlare) are used block and prevent malicious attacks on the site

Absolutely. In fact, over 90% of our website redesign clients transition into long-term support clients. To learn more about our offerings regarding support, follow this link.

Yes, we are a full-service web development agency.