Website Redesign Services

A website redesign involves extensive work to revamp your business website, as opposed to constructing a new website where none existed before.

With a website revamp, extra care should be paid to the history and performance of the existing website so that the new version can improve on all aspects where the old design fell short. For any aspects in which the existing design is working well, the new design should leverage those.

Here are some of the issues that a site redesign team should focus on before launching a redesign:

1. Website performance: what is the loading time of the existing website across its different pages? Can it be improved upon?
2. Conversions: What is the conversion rate? Is there a clear plan for how the redesign will increase conversions?
3. Site structure: did the old website have a clear site architecture with intuitive navigation?
4. Color palette: does the existing color palette serve the brand or does it need to be updated?
5. Value proposition: does the existing layout and website copy clearly communicate the brand’s unique selling proposition or does it need to be refreshed?
6. Cart abandonment (for ecommerce websites): what is the cart abandonment rate and can it be improved upon? You want more people completing checkouts on your online store.
7. Success stories: does the website feature case studies prominently throughout?
8. Bounce rates: study user behavior in Google Analytics; if visitors are bouncing off your site after a few seconds, you’re probably not articulating your value proposition clearly enough. Or, you’re attracting the wrong visitors to your site.
9. Authority and credibility: does your existing site exude authoritativeness? Would you trust it if you were a stranger to it? You should have a plan for how the new version will improve upon these aspects. From landing pages to product pages to your homepage, every part of your site should be aligned to strengthen your branding.

Ultimately, the entire point of redesigning your website is to attract visitors and convert them to customers. To justify the time and expense of a redesign project, your website redesign agency partner should have a solid plan in place for how to significantly improve your site over its current baseline.

When you redesign your website, keep the following in mind.

• Competition analysis: study the competition carefully and then improve upon their website design
• Messaging: your website copy should clearly communicate the benefits to your target customer of your products or services. No fluff, and no getting lost in the weeds and over explaining features.
• Website structure: there are many types of websites (B2B, ecommerce, SaaS, etc.), but they all share a common goal: to drive some action on the part of the consumer that benefits your organization. The site structure should make taking that action easy and intuitive.
• Website design: great design does more than look fantastic: it also improves the user experience and helps the user navigate to take the actions you desire them to take. Your website design should also clearly communicate and reinforce your brand personality.
• Sales funnels: a funnel is a series of steps you’ve designed to guide visitors through the buyer’s journey. A well-designed funnel turns your website into an automated sales machine.
• Authority and trust: your redesigned website should feature reviews, credentials, memberships, or other credentials that offer social proof and build credibility.
• Site speed: your revamped site should be fast. Minified images, lazy-loaded videos, and other best practices should all be deployed to keep loading times to a minimum.
• Conversion optimization: ultimately, your revamped site should convert visitors to customers at a much higher rate than your existing site. That’s really the whole point of redesigning a website, and everything else is in service of this goal.

Want the complete guide to redesigning a website? Get our ultimate website redesign project plan here.

Studies show that 75% of website redesigns fail. Here are the 3 biggest reasons why.

1. A focus on technology before strategy. All too often, business owners and agencies launch a redesign based on a platform migration or other technical rationale, without ever articulating their overarching goals for the redesign. Start with an analysis of where the current site falls short and how the new site should improve in these areas. Then craft a strategy to achieve your goals.
2. Vague project goals. “I want a better-looking site” is not a goal. “I want to increase conversions by 18% over my current site performance” is. Clearly define the goals for your website project.
3. Lack of budget. If you don’t have the budget to invest in a great website redesign, you’ll find yourself cutting corners and fall short.

Each business's needs are different, so due to variations in scope, pricing from one redesign to the next can be quite different. Our typical end-to-end web redesign costs $50,000-$100,000.

If you have a well-defined scope, check out our website cost calculator for a more refined estimate. If you’d like a more detailed breakdown of the pricing, request a copy of our pricing sheet. We have no hidden fees, and you get your very own project manager who ensures that the site redesign unfolds smoothly and precisely.

Similar to questions regarding website cost, the timeline for your site redesign will vary greatly based on the scope of your web design project. Typically, our end-to-end build projects take 4-6 months to complete.

Yes, when we work with you to redesign your website, our design team develops a complete website design guide that we leave for you. It will cover our custom design, user experience (UX) components, how our design merges with your brand's image, and more. It's all part of what makes us the top-tier, awardwinning website redesign company we are.

Hubspot is great for marketing automation. However, their designs sometimes need a lift. If your current site is built on HubSpot and needs a refresh, we’ve got you covered. After we’ve finished with it, your HubSpot website will be an inbound marketing machine. You’ll have the power of HubSpot marketing paired with world-class aesthetics! For a custom quote on your HubSpot website redesign, contact us today!

Yes! In addition to being a full-service web design agency, Huemor has full-stack web development capabilities. That's why we're able to make sure your site performs extremely well while also looking good and having excellent UX/UI. Every design element needs to be perfect, as well as the entire web development process. It's all part of our website redesign strategy. See our design portfolio and browse the clients we've helped to get a sense of our abilities.

We meet with you to understand your business goals and the performance of your current website. We go over your website redesign service options and formulate an action plan together for a custom website redesign that will generate leads and sales for your business. We want to make sure that your desktop and mobile website versions both perform at the highest level with responsive web design and development. Then begins a 4-6 month immersive project engagement in which we provide strategy, design, content, development, support, and website maintenance services.

We design and build your website with search engine optimization in mind. Naturally, every brand wants their site to show up in search results. Depending on your niche and how SEO-savvy your competitors are, you may or may not achieve first-page ranking with a website redesign. If you need additional search engine optimization, we can connect you with one of our trusted SEO partners.

We build custom websites on Shopify, WordPress, Hubspot, Drupal, and more! Each site is built with a responsive design in mind.

We are primarily a web design company and web development firm. Our focus is on designing and building websites. Our goal is to convert website visitors into customers. Core areas of expertise include:

• Decreasing bounce rate and increasing conversions
• Custom website development
• UI and UX
• Site redesign solutions
• Page speed optimization
• Custom web design
• Responsive site architecture

For any of these, please contact us for a custom quote.

That said, if you have specific questions on internet marketing strategy, including any of the following topics, feel free to ask during the design phase or any time throughout the course of our involvement together.

• Social media marketing
• PPC management
• Increasing leads
• App development
• Content marketing
• Software development
• Graphic design including logos design
• Mobile app development
• Marketing and sales
• Web portals
• Website copywriting
• SEO audits
• Local SEO
• Social media management
• Marketing automation
• Website copywriting
• Marketing and sales
• Increasing leads
• Search engine optimization (SEO)
• Pay per click advertising
• Google local services ads

We may be able to answer your questions; if not, we can probably point you to the best digital marketing agency that fits your needs!

Our website redesign company has been awarded top 10 ratings from Clutch in the categories of web design, top web developer, and user experience design for 5 years in a row.

Our client work has been awarded by pretty much all of the major critics in our industry. We've received numerous awards from The Webby's, Ad Age, The Davey's, W3 Awards, Horizon Interactive Awards, Interactive Media Awards, and more.