Valley Lighting’s New Website Design

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Huemor is Proud to Announce a New Website Launch

Our friends over at Valley Lighting, an electric supply and home decor company, now have a new and improved website. With the client’s needs in mind, we created a Shopify Plus Website with a design that is both clean and user-friendly.

Valley Lighting design

The Client’s Needs

  • Optimization for converting product sales
  • Highlight the services offered
  • Allow for users to scan the website quickly and easily observe the products
  • Allow for users to add products to the cart quickly and efficiently from a product page 
  • Allow for users to shop by a variety of options: room, style, product (LED, ceiling, wall), and search bar
  • Allow for client reviews on products
  • A contact page that has the hours of operation for both the showroom and the supply store

The Process

  • Tour of the Connecticut showroom for website design inspiration
  • Discussed client needs and what is important to them
  • Design started with gray and white wireframes, simply blocks and lorem ipsum text
  • Made changes to the product buying process to ensure easy checkout 
  • Made the wireframes higher fidelity by adding colors, font options and stock imagery
  • Finished up the satellite pages 
  • Completed mobile and tablet mockups

Our website designer, James Utkovic, shared what he enjoys about the newly designed Valley Lighting website:

  • The simplicity of the website, yet how informative it is on lighting
  • The ability to quickly find products due to the multiple search options
  • The website is clean and minimal
  • The product pictures are in focus due to the use of gray and white
  • Subtle animations make the site looked polished


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