A marquee adds motion to highlight what matters. Use it sparingly to draw attention, surface key messages, and keep your content dynamic.
Sometimes, you need movement to make a point.
Not more content. Not more design. Just a way to draw attention to something that matters right now.
That's where a marquee comes in.
It introduces motion into your website, guiding the eye and highlighting key information without forcing users to dig for it.
A marquee is a scrolling text or image effect that moves across the screen.
You've likely seen it in news tickers, announcement bars, or looping content sections.
Instead of staying static, the content moves horizontally, creating a dynamic way to surface updates, highlights, or key messages.
Motion grabs attention.
In a sea of static content, even subtle movement stands out. It naturally draws the eye and helps users notice information they might otherwise skip.
When used intentionally, marquees create emphasis without taking up extra space. They keep important content visible while maintaining a clean layout.
Announcements and Promotions
Highlight sales, updates, or time-sensitive messages without interrupting the user experience.
News and Live Updates
Perfect for real-time information like news tickers or stock feeds.
Testimonials and Social Proof
Showcase customer quotes or logos in a continuous, engaging format.
Event Promotions
Keep upcoming events or launches visible as users explore your site.
Keep It Short and Focused
Marquees aren't built for long messages. Stick to quick, high-impact content.
Control the Speed
Too fast and users miss it. Too slow and it becomes frustrating. Aim for smooth, readable motion.
Use It Sparingly
Movement is powerful, but too much creates distraction. One well-placed marquee goes further than several competing ones.
Prioritize Accessibility
Give users the option to pause or stop motion. Not everyone processes moving content the same way.
Make Sure It Adds Value
If the content isn't important, the motion becomes noise. Every marquee should have a clear purpose.
A marquee isn't just about adding movement.
It's about directing attention.
When used thoughtfully, it helps users notice what matters most without overwhelming the rest of the experience.
And when attention is focused in the right place, engagement follows.
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Our website redesign blueprint gives you the tools, templates, and guidance to plan a redesign that drives real business results.
Originally published: May 6th, 2026
Last edited: June 16th, 2026
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