Zoe Chicco.
Zoe Chicco produces delicate, modern, and elegant everyday jewelry pieces.
Platform
Shopify Plus
About The Project
Zoe Chicco creates bespoke, artisan jewelry pieces for women to wear day to day or during a special night out.
Over the course of the last 6-months, we've partnered with Zoe to help them analyze their user experience and develop key improvements with the goal of increasing incremental revenue.
Since partnering together we've assisted them by redesigning their site navigation, homepage, category pages, and product pages for both desktop and mobile experiences.
What We Did
Digital Strategy
UI/UX Design
Full-stack Development
Custom Theme Development
A/B & Multivariant Testing
Conversion Optimization
Before
After
The Results
+7%
Increase in overall conversion rates
+85%
Increase in total sales
Product Collections
Our hypothesis was that due to how detailed their products are it was easy for users to glance over them.
This design focused on helping the products stand out more from their background and on hover.
Upon testing, click-throughs to products increased by 96% and conversions increased 11%.
Website Navigation
Category Page
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