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Zoe Chicco.

Zoe Chicco produces delicate, modern, and elegant everyday jewelry pieces.


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About The Project

Zoe Chicco creates bespoke, artisan jewelry pieces for women to wear day to day or during a special night out.


Over the course of the last 6-months, we've partnered with Zoe to help them analyze their user experience and develop key improvements with the goal of increasing incremental revenue.


Since partnering together we've assisted them by redesigning their site navigation, homepage, category pages, and product pages for both desktop and mobile experiences.

What We Did

Digital Strategy
UI/UX Design
Full-stack Development

Custom Theme Development

A/B & Multivariant Testing
Conversion Optimization



The Results


Increase in overall conversion rates


Increase in total sales

Product Collections

Our hypothesis was that due to how detailed their products are it was easy for users to glance over them.


This design focused on helping the products stand out more from their background and on hover.


Upon testing, click-throughs to products increased by 96% and conversions increased 11%.

Website Navigation

zoe chicco navigation compressed

Category Page

collections min
zoe chicco featured
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