Overview
TRS Healthcare, a recruitment agency specializing in placing healthcare professionals, especially travel nurses, sought to overhaul its digital presence.
Their aim was to address user pain points, refocus content, and elevate trust through design. This case study outlines the challenges, solutions, and results of their website redesign.
Key Services
Digital Strategy
UI/UX Design
Full-stack Development
WordPress CMS
Search Engine Optimization
- Planning
How We Helped TRS Make Job Searching Easy.
TRS Healthcare’s website needed a complete shift toward a user-first experience. Nurses faced anxiety over licensing and housing, but the site lacked trust-building elements and clear job search functionality.
The redesign prioritized immediate engagement with a prominent job search tool, a more intuitive layout, and a vibrant, welcoming design.
The result was a streamlined, user-friendly site that made job searching easier while reinforcing TRS as a trusted partner.
Month 1
Discovery
- Website page intentions
- Website sitemap
- Competitor analysis
- Website inspiration
- User journeys and flows
Month 2-3
Creative
- Moodboards
- Framework design
- Navigation design
- Hi-fidelity wireframes
- Creative approval
Month 4-6
Development
- Styleguide setup
- Component development
- Pages development
- SEO analysis
- Launch
2. Visual Design
Warm, Welcoming, and Way Easier to Use.
The redesign introduced vibrant orange tones and gradients to create a warm, engaging feel while staying true to TRS’s brand.
A clearer layout and intuitive navigation made it easier for nurses and healthcare facilities to find what they needed. With improved entry points and a seamless user experience, the site became more welcoming and functional.
3. Homepage Experience
Focusing On What Matters: The Job Search.
To make job searching faster and more intuitive, a prominent job search function was added to the homepage, ensuring nurses could take action immediately upon arrival. Instead of searching through multiple pages, users could quickly enter their preferences and see relevant job listings right away.
This streamlined approach reduced friction, increased engagement, and reinforced TRS Healthcare’s role as a trusted career partner.
4. Custom Integration
Real-Time Jobs, Zero Frustration.
A complex API integration within WordPress enhanced the job search experience by providing real-time updates on available positions. This ensured nurses always had access to the latest job listings without delays or outdated information.
Despite the technical challenges, the integration created a smooth, efficient search process, making it easier for users to find and apply for jobs.
5. Interactive Design
A Warmer Welcome That Builds Confidence.
The previous design felt impersonal and didn’t create a sense of trust with users. To fix this, TRS focused on a more authentic look and feel, incorporating engaging visuals, a warmer color palette, and a structured layout that made information easy to find. These changes helped build credibility and create a more welcoming experience.
The Results
+47.23% More Applicants
“Huemor has been a true partner from concept, build, deployment, and ongoing maintenance of our new website. Their team is great to work with and does an excellent job of helping us feel like we are their only customer (though I know that’s not the case!)"
Kevin Moore
Project Manager, TRS Healthcare
