Overview
Team Dynamix, a leading IT solutions provider serving industries across North America, needed a complete brand and website overhaul.
Their old site was visually outdated, difficult to navigate, and failed to clearly communicate their offerings.
Low product awareness and a lack of strong messaging made it challenging to connect with their core audience of IT directors, CIOs, and service desk teams.
Key Services
Digital Strategy
Logo Design
UI/UX Design
Full-stack Development
WordPress CMS
Branding
Copywriting
Search Engine Optimization
Salesforce Integration
- Planning
A Strategic Redesign for a Cohesive Brand.
The redesign aimed to elevate Team Dynamix brand identity, clarify their product messaging, and enhance conversions.
This meant optimizing page layouts, strategically placing calls-to-action, and restructuring navigation to make complex IT solutions easy to find and understand.
Month 1
Discovery
- Website page intentions
- Website sitemap
- Competitor analysis
- Website inspiration
- User journeys and flows
Month 2-3
Creative
- Moodboards
- Framework design
- Navigation design
- Hi-fidelity wireframes
- Creative approval
Month 4-6
Development
- Styleguide setup
- Component development
- Pages development
- SEO analysis
- Launch
2. Visual Design
From Inconsistent to Impactful.
The new design introduced a bold, modern color palette of greens and blues, reinforcing innovation and reliability.
Custom graphics and icons replaced uninspired stock imagery, visually communicating Team Dynamix capabilities.
Social proof elements—such as testimonials and success metrics—helped establish credibility, while concise messaging made their no-code IT solutions immediately clear.
3. Branding
Team Dynamix Gets a Bold Brand Refresh.
We're not going to sugarcoat it: Team Dynamix's identity was dated.
They needed a fresh identity that could compete with, and stand out amongst their contemporaries. The new design introduced a bold, modern color palette of greens and blues, reinforcing innovation and reliability.
4. Menus
A Menu Makeover That Makes Sense.
The cluttered, confusing menu was completely restructured. The new navigation is streamlined, intuitive, and focused on user needs, ensuring that visitors can quickly find solutions without frustration.
5. Messaging
Helping Team Dynamix Cut Through the Noise.
Huemor helped refine Team Dynamix’ messaging, clearly highlighting the benefits of their no-code solutions and integration services.
This improved product awareness and effectively communicated the advantages for specific user groups like IT directors and CIOs.
6. Social Proof
Tech Talk is Cheap—Trust is Earned.
Technology is a challenging industry. Many claim to be experts, but few can actually deliver.
Given that Team Dynamix wasn't the most recognized brand in the sector, it was important that we had a plan to proactively build trust with potential customers.
Incorporating social proof elements like client testimonials and case studies strategically throughout each web page helped do exactly that.
Awards
Relevant awards from recognized 3rd party institutions highlight how effective they are.
Reviews
Reviews provide prospective clients with a glimpse of what to expect working with Team Dynamix.
Client Logos
Logos help potential clients see themselves amongst Team Dynamix roster of clients.
The Results
+142.22% More Leads
"This was by far the most enjoyable vendor relationship I have ever had.”
Lucia Marchese
Chief Marketing Officer, Team Dynamix
