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Mission Stone & Tile

Mission Stone & Tile believes each of us has a unique sense of style and a desire to express ourselves. They want their clients to be able to express themselves through interior design. We transformed a clunky, outdated ecommerce website for Mission Stone & Tile so their customers now have an elegant, enjoyable user experience.


Shopify Plus

Services Applied

Digital Strategy

Web Design

Web Development

A/B Testing

Conversion Optimization

Salesforce Integration

1b Home Desktop-min
1a Home Mobile-min

With dedicated teams and clear communication in play, Huemor and Mission formed a strong working relationship, which made for a successful project. Mission had an internal deadline that was to coincide with a celebration of the company’s heritage and strength. Huemor were delighted to complete the new website in time to be part of that celebration.

The Results

Total Sales


Average Order
Value Increased


Conversion Rates


01. The Challenge Elevate the overall aesthetic and user experience to better align with their target customers.

Mission began in Tennessee as a brick-and-mortar store, born out of a passion for interior design. However, while they were able to make homes look beautiful, the same could not be said about the company website.

Eventually, they realized they needed assistance to get ahead. Huemor’s project manager, Pete Shelly explains how their site was holding the company back.

“To really grow in the way they want, a new, more modern site — and a more responsive platform for hosting the site — was required.”

3 product iPhone-min
4a Collection desktop-min
4b product desktop-min

02. The Solution An intuitive user journey customers love.

This plan consisted of several goals, from increasing organic traffic to providing a more intuitive shopping experience for the customers. The team customized some Shopify apps, extending core features and advanced search functionality to streamline the online shopping experience for Mission’s website visitors.

“We also implemented a shoppable Instagram gallery”, Huemor’s designer Alex mentions.

In the end, the greatest impact was purely down to reorganization, which gives the new website a more user-friendly appeal. Navigation is categorized by material now, instead of a large dropdown with dozens of options. This offers the users filterable collection pages so they can narrow their searches and quickly find exactly what they’re looking for.

5 Inspiration Gallery-min
7a About Desktop-min
7b Consultation Desktop-min

Do you want a website like this one? We can help you with that.


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