How Lindquist Machine Company Turned a Complex Story Into a Clearer Sales Experience

03 - LMC Hero Image

Objective

Lindquist Machine Company (LMC) had grown far beyond the business its old website represented.

What started as a build-to-print manufacturing company had expanded into design-build automation, nuclear manufacturing, and emerging markets like AI infrastructure, data centers, and semiconductor manufacturing. But online, that growth was difficult to see. Important services were buried, different areas of expertise blended together, and visitors had to do too much work to understand what LMC could actually help them with.

The old site also focused heavily on machines and capabilities, which left out one of the biggest reasons customers choose LMC in the first place: they trust the team to communicate clearly, stay transparent, lead complex projects, and build long-term relationships.

Our goal was to create a website that brought both sides of the business together. It needed to clearly explain what LMC does, guide different buyers to the right information, and show what it is really like to work with the team..

Key Services

  • Copywriting
  • Digital Strategy
  • Full-Stack Development
  • Information Architecture
  • SEO Strategy
  • UI/UX Design

Platform

Webflow

Website

lmc-corp.com

Before Huemor

02 - LMC Before

A Website That No Longer Matched the Business

LMC had expanded into new services and industries, but the website still presented the company as a more traditional manufacturer. Important capabilities were hard to find, and the site didn’t give visitors a clear picture of how much the business had evolved.

Different Services Blended Together

Build-to-print, design-build automation, and nuclear manufacturing all serve different needs and attract different buyers. On the old site, those services were not clearly separated or explained, which made it harder for prospects to understand where they fit or what LMC could do for them.

The Real Differentiators Were Missing

Customers trust LMC because the team communicates well, stays transparent, and leads projects with confidence from start to finish. Those strengths came up again and again during discovery, but they barely appeared on the website.

With Huemor

02 - LMC After

Clear Paths for Every Type of Buyer

We reorganized the site around the way customers actually think. Each core service now has its own dedicated experience, with messaging tailored to the priorities, questions, and concerns of that audience.

Messaging That Feels More Like LMC

Instead of leading with equipment lists and technical specs, the new site focuses on the problems LMC helps solve and the experience customers can expect. It shows how the team reduces risk, improves communication, and helps move complex projects forward.

Built to Support Growth

The new site is easier to navigate, easier to manage, and easier to find. Clear page structure, FAQs, testimonials, certifications, and stronger calls-to-action help each audience find what they need, build trust, and take the next step. That same structure also gives LMC room to grow. As the company adds new services and moves into new markets, the website can keep telling the full story without becoming harder to use.

03 - LMC Homepage 01 [5050]
04 - LMC Services 01 [5050]
03 - LMC Homepage 02 [5050]
04 - LMC Services 02 [5050]
07 - LMC Careers 01 [5050]
07 - LMC Careers 02 [5050]

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