Ironside

VISIT WEBSITE

Ironside Computers had a loyal fanbase of gamers, but their product customization process was a confusing labyrinth that lost more customers than it earned. We streamlined this side of their business to improve customer satisfaction and take their brand to the next level.

Platform

WordPress

Services Applied

Digital Strategy

Web Design

Web Development

Content Creation

Motion Design

Ironside Computers builds gaming systems because they love gaming. Their philosophy is that while anyone can do something well, passion is what truly inspires excellence.

300% Sales Growth

40% Higher Average Order Value

4 International Awards

01. The Challenge Improve the customization process for a reputable brand with a large social media following.

Before this partnership, Ironside was already a reputable brand in the gaming industry. They had a significant following on social media and on their YouTube channel; however, their website's user experience (UX) left a lot to be desired.

The biggest problems for Ironside lay with their customization process. They knew that taking action could improve the customer experience, which would ultimately help them grow their brand and business.

Clear and Easy Customization

fig 1. Filterable component categories

fig 2. Active selection & cost to upgrade

fig 3. Information modal

fig 4. Filterable component categories

fig 5. Sidebar containing user-selected components & open component list

02. The Solution Unique Brand Narratives to Forge a Stronger Voice

In any industry, it’s important to play to your strengths if you want to stand out from the competition. With Huemor’s help, Ironside was able to leverage unique brand narratives to forge a stronger voice that struck a chord with the gaming audience.

Huemor had to get to grips with Ironside’s industry, which involved learning more about the internal workings of computers. However, it was an essential step on the journey to transforming the fortunes of their client.

Ironside had done their homework on their competition, which enabled them to craft a clear vision of where they wanted to take their own company. By working closely with the Huemor team, a well-oiled partnership was formed, which paved the way for Ironside’s vision to become reality.