Featured Work
HeForShe
HeForShe, a global campaign sponsored by the United Nations is an invitation for men and people of all genders to stand in solidarity with women to create a bold, visible, and united force for gender equality.
Overview
Client
Year
2016-2022
Platform
WordPress
Key Services
Copywriting, Digital Strategy, Full-stack Development, Multi-Lingual Integration, Salesforce Integration, UI/UX Design
The Objective.
The first iteration of the HeForShe campaign site helped get the message across to individuals.
With their first global conference to kick-off the next leg of their campaign, goals were quickly evolving.
They needed a presence that still would appeal to the individual, but also was credible in the face of major corporations and governments.
They also required a website that would be able to keep up with a high-influx of website traffic, effectively communicate the campaign, and was geared towards converting visitors into champions of the cause.
Outcomes & results
Million Commitments
Bounce Rate
Million Impressions
Before
After
01. Design System
Global Design System
This global initiative needed to appeal to an extremely broad audience. Men and women of every country needed to feel included.
With this in mind, we kept the overall visual design simple. This allowed us the flexibility for it to look great in multiple languages.
A bold bright pink is used to draw attention to key messages, graphics, and call to actions.
02. Research
Research & Discovery
The goal of this initiative was to bring attention to the inequalities between men and women not just in the United States, but globally.
We interviewed multiple individuals connected directly to the UN, from celebrities, to heads of state, to leaders of major corporations. Our objective was to better understand what they were passionate about, and what drove them to be champions of the cause.
From there, we worked on positioning that in their copy, as well as video to encourage people to participate.
03. Creative
Final Designs
When you enter the HeForShe site you’re immediately greeted with a 3-step video carousel. Each highlighting a different facet of the campaign.
As you scroll down the page you find key statistics and research that helps build trust for the cause.
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