Skip to content

HeForShe.

HeForShe is a global gender equality movement, created by the United Nations.

About The Project

Although they are championing a noble cause, HeForShe has been struggling to turn brand awareness into positive action.

 

The old website lacked focus, which left many prospective followers feeling confused, rather than committed.

 

As a result, all the visibility the movement had was effectively going to waste, as they weren’t getting any traction that would take them closer to their goal of activating 2 billion men for the cause.

What We Did

Digital Strategy
Web Design
Web Development
A/B Testing
Conversion Optimization
Salesforce Integration

Platform

Drupal 8

heforshe - home-min
The Results

10,000+

New Commitments in 7 Days

1250%

Increase in Conversion Rates

Home Hero Header

The multi-video hero header helps capture multiple aspects of the movement and the faces behind it.

Interactive Map

The interactive map shows visitors, in near real-time, how many commitments have been made across the globe.


I Commit Form

Once someone has decided they want to commit they can easily pledge without leaving the page. Don't feel like typing? We included 1-click social options. This was the catalyst for the dramatic increase in commitments.

Champions Page

heforshe - impact-min

Movement Page

heforshe - movement-min
heforshe - bottom CTA image-min
Want to create something memorable?

We partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride.

No comments found