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HeForShe is a global gender equality movement, created by the United Nations.

About The Project

Although they are championing a noble cause, HeForShe has been struggling to turn brand awareness into positive action.


The old website lacked focus, which left many prospective followers feeling confused, rather than committed.


As a result, all the visibility the movement had was effectively going to waste, as they weren’t getting any traction that would take them closer to their goal of activating 2 billion men for the cause.

What We Did

Digital Strategy
Web Design
Web Development
A/B Testing
Conversion Optimization
Salesforce Integration


Drupal 8

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The Results


New Commitments in 7 Days


Increase in Conversion Rates

Home Hero Header

The multi-video hero header helps capture multiple aspects of the movement and the faces behind it.

Interactive Map

The interactive map shows visitors, in near real-time, how many commitments have been made across the globe.

I Commit Form

Once someone has decided they want to commit they can easily pledge without leaving the page. Don't feel like typing? We included 1-click social options. This was the catalyst for the dramatic increase in commitments.

Champions Page

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Movement Page

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