HeForShe

HeForShe is a global gender equality movement. Despite global support from world leaders and recognized celebrities across the planet, the conversion rates were poor. We have changed that to dramatic effect.

Key Results
  • 10,000+ Commitments in 7 Days
  • 1250% increase in Conversion Rates
Platform

Drupal 8

Services Applied

Digital Strategy, UI/UX Design, Front & Back-end Development, Conversion Optimization, A/B Testing, Salesforce Integration

HeForShe

HeForShe is a global gender equality movement. Despite global support from world leaders and recognized celebrities across the planet, the conversion rates were poor. We have changed that to dramatic effect.

Key Results
  • 10,000+ Commitments in 7 Days
  • 1250% increase in Conversion Rates
Platform

Drupal 8

Services Applied

Digital Strategy, UI/UX Design, Front & Back-end Development, Conversion Optimization, A/B Testing, Salesforce Integration

Image - Challenge - HFS

01. The Challenge Despite HeForShe's global support & noteriety conversion rates were poor.

Although they are championing a noble cause, HeForShe have been struggling to turn brand awareness into positive action.

 

The old website lacked focus, which left many prospective followers feeling confused, rather than committed.

 

As a result, all the visibility the movement had was effectively going to waste, as they weren’t getting any traction that would take them closer to their goal of activating 2 billion men for the cause.

Image - Challenge - HFS
Emma-Watson - HFS
Emma-Watson - HFS

02. The Solution A Personalized & Emotional Approach

Personalization has found its way to the foreground in many industries today, as brands all over the world are working hard to build stronger connections with their audience on a personal level.

 

This strategy was perfect for promoting gender equality, and Huemor has a great ability to understand people. This union proved to be instrumental in transforming the HeForShe website.

 

Despite facing a short timeline, Huemor stepped up to the plate and delivered a product that has earned some incredible early success.

"I believe that everyone is born free and equal. I will take action against gender bias, discrimination and violence to bring the benefits of equality to us all."

HeForShe - Home Page
Image - Homepage - HFS
HeForShe - Slide Out Commitment Modal
Image - Modal - HFS
HeForShe - Interactive Commitment Map
Image - Social Map - HFS

03. The Results HeForShe Needed A Website As Powerful As Their Movement

10,000+

New Commitments in 7 Days

1250%

Increase in Conversion Rates

Image - Results - HFS

03. The Results HeForShe Needed A Website As Powerful As Their Movement

10,000+

New Commitments in 7 Days

1250%

Increase in Conversion Rates

Image - Results - HFS

Want to create something memorable?

We partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride.

Image - Memorable - HFS
Image - Memorable - HFS

Want to create something memorable?

We partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride.