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Glow Recipe

Glow Recipe sells clean, fruit-powered skincare products for environmentally conscious women.

We helped Glow Recipe make their online store more accessible to shoppers and more intuitive for their team. 

Platform

Shopify Plus

Services Applied

Digital Strategy

UX Design

Web Development

Conversion Optimization

glow recipe - homepage - desktop - mobile-min
01 the challenge - 5050 photo-min-min

01 The Problem New Products, New Glow

Glow Recipe was making a major pivot. 

 

They wanted to:

  1. Retire 3rd-party products from their website,
  2. Sell more of their new proprietary products, and
  3. Show off their new brand

But their website was riddled with UX challenges and burdened by old code.

 

Some parts were totally broken. For example, prices wouldn’t update when shoppers tried to toggle between product versions.

 

Longer product descriptions would get cut off in the display. 

 

Glow Recipe needed a hand. 

glow recipe - product page
glow recipe - mobile-min

02 The Challenge One Project, Two Goals

Glow Recipe wanted to increase conversions. They wanted to turn more window shoppers into buyers.

 

But making changes to the online store was hard. Glow Recipe's previous theme wasn't taking full advantage of Shopify's theme editor options.

 

Glow Recipe's legacy and custom-coded solutions weren't flexible enough to scale with their business. They needed to go.

 

Huemor's challenge was to create a store that was both easier to manage, allowed for quicker changes, and that sold more original products.

02 the challenge - glow recipe - 5050 photo-min
03 the solution - glow recipe - 5050 photo-min

03 The Solution A Three-Pronged Approach

Pete, who led Huemor’s team during this project, had a few main goals:

 

First, to update Glow Recipe’s codebase so they could have more autonomy and control over their website. 

 

Second, to redesign their online store’s layout to boost conversions and represent Glow Recipe’s new brand identity. 

 

Third, to make the website more robust so that Glow Recipe could add more products and more content to their store without technical headaches.

 

Between weekly calls and meetings, Huemor and Glow Recipe collaborated over several drafts and designs to create the website experience Glow Recipe dreamed of.

glow recipe - blog - blog inner - desktop-min

Do you want a website like this one? We can help with that.

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