Technology: Shopify
Timeline: 6 Months

Rug & Home connects people with the perfect pieces for their home

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Home / Work / Ecommerce Case Studies / Rug and Home

We focused on aligning the in-store and online experience for this home furnishings retailer

Summary:

Rug & Home, a home furnishing retailer, struggled with their e-commerce efforts, a behemoth site with over 40,000 product SKUs.

 

Bridging the offline and online gap was a huge challenge, one that went beyond managing thousands of products. It meant creating a structure, organizing intersecting product collections, and making it easy for customers to find what they need, whether it was a specific furniture piece or inspiration for an entire room.

Our Goal:

Align the off-line and on-line experiences more closely, both in the way people found their products and how they interacted with them.

Services:

Digital Strategy, UI/UX Design, Front & Back-end Development, Conversion Optimization, A/B Testing, Email Marketing

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WHAT WE DID With a large and varied product library, planning for both design and structure was tough. Literally thousands of product combinations and types had to be considered. The overall visual design for both collections and individual product templates needed to be flexible enough to accommodate, yet, unique to the brand itself.

Online Sales Increased 386%

Top Line Revenue Grew 18%

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FIG 3 – UNCLUTTERED PAGES LET THE PRODUCT BE THE STAR

A FEW KIND WORDS FROM RUG & HOME "They took our vision and built it into an amazing reality"

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Aanchal Gupta, SVP of eCommerce and Marketing

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