CoverFx

Cover FX creates innovative, high-quality makeup products made from good-for-you ingredients to empower people to uncover their true self. This is the story of how we improved their user experience, conversions, and sales.

Key Results
  • 215% Mobile conversion growth
  • 27% Sales growth
  • 9% Increase in average order value
Platform

Shopify Plus

Services Applied

Digital Strategy, UI/UX Design, Front & Back-end Development, Conversion Optimization, A/B Testing, Integrate Facebook Chat Bot

Mobile-Header

CoverFx

Cover FX creates innovative, high-quality makeup products made from good-for-you ingredients to empower people to uncover their true self. This is the story of how we improved their user experience, conversions, and sales.

Key Results
  • 215% Mobile conversion growth
  • 27% Sales growth
  • 9% Increase in average order value
Platform

Shopify Plus

Services Applied

Digital Strategy, UI/UX Design, Front & Back-end Development, Conversion Optimization, A/B Testing, Integrate Facebook Chat Bot

Section 2 - Image

01. The Challenge Cover FX needed an injection of fresh ideas to enhance the UX

The team at Cover FX were already working with another eCommerce agency in an effort to provide a better user experience (UX) for their followers. However, they simply weren’t seeing the progression they hoped for.

 

Their young, sophisticated audience had high expectations of the product, and of the online shopping experience. With engagement on the wane, a change was needed.

 

By making improvements to the platform, they would be able to engage more people, which would boost their chances of building a loyal fanbase.

Section 2 - Image
Section 3 - Image

02. The Solution Fast Changes For Big Wins

It’s important to have a game plan and a clear vision before entering any partnership. Cover FX needed big changes and fast results. Huemor had the expertise and resources to make that happen.

 

After a period of data analysis and research Huemor began to understand what Cover FX's audience wanted. They were then able to make some fundamental changes to the user interface and craft a more engaging ecommerce experience that resonated with the Cover FX audience.

Circa Q1 2017 - Home Page
Section 4 - Home Old
Circa Q3 2017 - Revised Home Page
Section 4 - Home New
Section 5 - Mobile
Section 6 - Product 2x-adj
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"We've really enjoyed working with the Huemor team. They're flexible, produce great work and always make themselves available for our team!"

Spencer Wayne
Ecommerce Marketing Manager
Cover FX
Section 7 - Quiz

03. The Results Cover FX needed big changes and fast results.

215%

Mobile Conversion Growth

27%

Sales Growth

9%

Increase in average order value

875%

Boost in click-through rates on mobile devices

Section 8 - Results Image

03. The Results Cover FX needed big changes and fast results.

215%

Mobile Conversion Growth

27%

Sales Growth

9%

Increase in average order value

875%

Boost in click-through rates on mobile devices

Section 8 - Results Image

Want to create something memorable?

We partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride.

Section 9 - Contacts Image

Want to create something memorable?

We partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride.