Technology: Shopify
Timeline: Ongoing

CoverFx creates high-quality makeup products made from good-for-you ingredients.

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A memorable e-commerce platform for a rapidly growing beauty brand.

Summary:

With the release of their new natural finish campaign, they needed a design firm that could quickly and effectively build out new content pages to amplify the campaign. While adding new content areas, optimizations for mobile and desktop conversions were also requested.

Our Goal:

Implement improvements that created a better user experience and pushed website conversions overall.

Services:

Digital Strategy, UI/UX Design, Front & Back-end Development, Conversion Optimization, A/B Testing, Integrate Facebook Chat Bot

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WHAT WE DID Analyzing heat maps and user sessions we focused on an approach that improved the effectiveness of calls to action and eliminated low preforming content.

MOBILE CONVERSION GROWTH 215%

SALES GROWTH 27%

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FIG 3 – WITH 70% MOBILE TRAFFIC, WE HAD TO PRIORITIZE A MOBILE-FIRST APPROACH FOR PRODUCT PAGES
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FIG 3 – WITH 70% MOBILE TRAFFIC, WE HAD TO PRIORITIZE A MOBILE-FIRST APPROACH FOR PRODUCT PAGES

A FEW KIND WORDS FROM COVERFX "We've really enjoyed working with the Huemor team. They're flexible, produce great work and always make themselves available for our team!"

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Spencer Wayne, CoverFX

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  • "We've really enjoyed working with the Huemor team. They're flexible, produce great work and always make themselves available for our team!"

    Spencer Wayne, CoverFX

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