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CoverFX.

Cover FX creates innovative, high-quality makeup products made from good-for-you ingredients to empower people to uncover their true self. This is the story of how we improved their user experience, conversions, and sales.

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The Objective.

The team at Cover FX were already working with another eCommerce agency in an effort to provide a better user experience (UX) for their followers. However, they simply weren’t seeing the progression they hoped for.

 

Their young, sophisticated audience had high expectations of the product, and of the online shopping experience. With engagement on the wane, a change was needed.

 

By making improvements to the platform, they would be able to engage more people, which would boost their chances of building a loyal fanbase.

 

What We Did

Digital Strategy
UI/UX Design
Full-stack Development
A/B Testing
Conversion Optimization
Chatbot Development

Platform

Homepage.

Old

Section 4 Home Old

New

Section 4 Home New
Section 5 Mobile 1
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Section 6 Product 2x adj
Section 7 Quiz 1
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"We've really enjoyed working with the Huemor team. They're flexible, produce great work and always make themselves available for our team!"

- Spencer Wayne, Ecommerce Marketing Manager, Cover FX

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