Skip to content


Cover FX creates innovative, high-quality makeup products made from good-for-you ingredients to empower people to uncover their true self. This is the story of how we improved the user experience of their Shopify ecommerce store and increased conversions, leading to more sales.

Heroheader coverfx

The Objective.

The team at Cover FX were already working with another ecommerce agency in an effort to provide a better user experience (UX) for their followers. However, they simply weren’t seeing the progression they hoped for.


Their young, sophisticated audience had high expectations of the product, and of the online shopping experience. With engagement on the wane, a complete redesign of their website was needed.


By making improvements to their online store, they would be able to engage more people, which would boost their chances of building a loyal fanbase.


What We Did

Digital Strategy
UI/UX Website Design
Full-stack Development
A/B Testing
Conversion Optimization
Chatbot Development





Section 4 Home Old


Section 4 Home New
Section 5 Mobile 1
secondary hero coverfx
Section 6 Product 2x adj
Section 7 Quiz 1
coverfx testimonial thumbnail

"We've really enjoyed working with the Huemor team. They're flexible, produce great work and always make themselves available for our team!"

- Spencer Wayne, Ecommerce Marketing Manager, Cover FX

Section 3 Image 1

Want to Create Something Memorable?

We partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride.