Co:Collective.
Co:Collective is a creative agency headquartered in New York, NY. Their focus on action-backed storytelling helps brands communicate better with their audience, create brand advocates, and ultimately, increase revenue.
The Objective.
Co:Collective, founded by advertising vets Ty Montauge, Rosemarie Ryan, and Neil Parker has built its reputation telling compelling stories on behalf of their clients.
Co:Collective's website, like many agencies, had become an afterthought to client work and objectives. As they started to become more aggressive with their growth goals they realized that one of their most important sales tools (their website) wasn't communicating the correct story.
They needed a website that better communicated their differentiators, felt modern and dynamic, and could easily grow with their organization over the next few years.
Unique Problems to Solve.
Communicating the concept of Story Doing.
'Story Doing' is a concept created by Ty Montauge and the back-bone of Co's creative process. Many organizations can tell a story, but becoming a 'doer' is a much greater lift. We needed to figure out a way to explain the nuanced differences in an interactive way.
Creating an effective place to manage and display their work.
Co takes on really ambitious projects–they needed a place where they could effectively communicate the thought process behind those projects as well as their outcome. Furthermore, they needed a flexible format that could adapt to the variety of work they produce.
What We Did
Digital Strategy
UI/UX Design
Full-stack Development
Motion Graphics/Animation
Copy Writing
Platform
Homepage
Co:Collective's homepage was designed to focus on bold statements and highlight their work. We wanted to say enough that people knew what they did, and then let the approach and work do the talking.
Story Doer Quiz
This 5-step Story Doer quiz helps explain what a story doer is, why you should strive to become one, and highlights key Co clientele that made the leap.
Scroll Animation
We created this animation to engage people on the screen. It makes the website more creative and playful-just like Co:.
Contact Pop-up
Co: didn't need much more than a form for their contact, so we chose to make it a pop-up available on any page rather than a stand-alone page. This decision has noticeably increased form activity.
Work Overview
In addition to allowing visitors to access their different projects, Co's work overview page does two things: It quickly allows the visitor to understand what kind of work they do and allows them to easily identify key brands. Without ever engaging with an individual project, you have a good sense of what type of organization's Co partners with.
Case Studies
Each case study houses a set of easily configurable 'blocks'. These blocks can be combined in different ways to allow Co: to tell each project's story exactly the way they'd like to.
Want to Create Something Memorable?
We partner with brands like yours to create websites your customers will remember, vastly improve your key metrics, and display your brand with pride.