Featured Work

Caldera Lab

Caldera Lab combines pharmaceutical-grade science, nature’s purest and most potent ingredients, and sustainable business practices to deliver scientifically proven improvements for men’s skin.

Caldera Lab - 01 - Case Study Hero Image

Overview

Client

Year

2021

Platform

Shopify

Key Services

A/B Testing, Copywriting, CRO, Digital Strategy, Full-stack Development, UI/UX Design

Visit Website

The Objective

Through partnerships with key influencers, Caldera Lab has been experiencing tremendous growth.

The website they had built as a prototype needed help to keep up with the demands of the business.

It was challenging to navigate, and the interface could have better represented where they were taking the brand.

They needed a website better positioned to drive conversions and help lead the next chapter of Caldera’s journey.

Outcomes & results

+48.4%

Conversion Rate

-7.2%

Bounce Rate

+82.5%

Online Sales

Before

After

01. Design System

Global Design
System

Catering to a male audience, we wanted an overall aesthetic that felt rugged and masculine but still felt like a sophisticated skincare brand.

By using mainly earth tones, subtle textures, and lifestyle photography, we were able to achieve this.

02. Research

Research &
Discovery

Skincare is not a top-of-mind topic for most men.

But in a society where more and more pressures are being put on men to look their best, it has steadily become a growing focus for men 30 years and older.

Through research, we determined that focusing on actual customers would be a better strategy than glamorized model shots. You’ll see this prominent throughout the design of the site.

03. Creative

Homepage

The homepage immediately introduces you to Caldera’s leading product – the remine. This 3-step system is by and far the most sold item they offer.

We then focus on building trust and credibility with the customer as they scroll down the page.

We highlight that the product is clinically tested, its clean and ethical ingredients, over 1,500 reviews from real people highlighting their faces, and a deeper dive into the clinical results.

Product Page

Despite offering a generous discount, Caldera needed help getting customers to subscribe to their product.

Ultimately, it boiled down to a user experience issue rather than a problem with the offer.

By defaulting products to their subscription offering, making the discount prominent, and making it easy to select the frequency in which products are shipped, we increased their subscription purchase rate by 68.49%.