Briogeo.
Briogeo are leaders in the development of products for hair of every texture.
The Objective.
Briogeo, a rapidly growing beauty brand had quickly outgrown their website. Multiple tack-ons and fixes left the website looking inconsistent, and more importantly, was leaving room for conversions to dip.
We helped Briogeo assess key areas of the website with a conversion focused mind-set. We set out to transform the home, product, collection, and cart pages.
What We Did.
In 60 days we rolled out critical improvements to the home, collection, and product pages which instantly improved sales. Over the course of the following 60 days we iterated and improved broader areas of the website, while also A/B testing previous improvements.
Key Results:
- Conversion rates improve 145%
- Gross sales increased 39%
Hair Quiz.
We designed and developed this custom hair quiz to improve engagement with the website and provide visitors with a curated list of products. At the time of testing over 20% of those who completed this quiz made a purchase.
"We’ve seen an increase in average order value. There’s also been an uptick in the website conversion rate of visitors to buyers. I frequently get compliments from customers on how easy our website is to navigate and to find exactly what they're looking for."
- Chauncey Twine, VP of Ecommerce, Briogeo
Want to Create Something Memorable?
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