Technology: Shopify
Timeline: 16 Weeks

Briogeo creates naturally derived products for hair of every texture.

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A memorable e-commerce platform for a rapidly growing beauty brand.

Summary:

Briogeo, a rapidly growing beauty brand had quickly outgrown their website. Multiple tack-ons and fixes left the website looking inconsistent, and more importantly, was leaving room for conversions to dip.

 

We helped Briogeo assess key areas of the website with a conversion focused mind-set. We set out to transform the home, product, collection, and cart pages.

Our Goal:

To improve overall visual consistency and improve desktop and mobile conversions.

Services:

Digital Strategy, UI/UX Design, Front & Back-end Development, Shopify App Integration

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WHAT WE DID In 60 days we rolled out critical improvements to the home, collection, and product pages which instantly improved sales. Over the course of the following 60 days we iterated and improved broader areas of the website, while also A/B testing previous improvements.

Conversion Rates Improved 145%

Gross Sales Increased 39%

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FIG 3 – THIS CUSTOM HAIR QUIZ CONVERTS OVER 20% OF IT'S USERS INTO FIRST TIME BUYERS
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A FEW KIND WORDS FROM BRIOGEO "We’ve seen an increase in average order value. There’s also been an uptick in the website conversion rate of visitors to buyers. I frequently get compliments from customers on how easy our website is to navigate and to find exactly what they're looking for."

chauncey

Chauncey Twine, Briogeo

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