How Bizrate Insights Created A New Look To Attract The Right Leads
Objective
Bizrate’s old website no longer reflected the company they had become. For a brand built on delivering clarity through insights, their digital presence felt cluttered and outdated. The site struggled with performance, was difficult to update, and didn’t communicate Bizrate’s credibility the way it should. Instead of building trust, it left users unsure of what to expect.
We set out to change that. The goal? Give Bizrate Insights a site that feels modern, performs fast, and is ridiculously easy to manage without losing sight of their brand credibility. The result was a digital experience that finally looks and works the way their business deserves.
Key Services
- Copywriting
- Digital Strategy
- Full-Stack Development
- UI/UX Design
- WordPress CMS
Platform
WordPress
Website
bizrateinsights.com
Before Huemor
A Brand That Didn’t Match the Business
The old design lacked cohesion. Inconsistent visuals, clashing colors, and scattered patterns left the site feeling more like a collection of mismatched elements than the polished, trusted insights platform BizRate needed to present.
A Site That Was Slow and Hard to Manage
Pages loaded slowly, updates were frustrating, and the backend was difficult to manage. Even the smallest changes required too much time and effort, making it hard for the team to stay agile and keep the site current.
Messaging That Overwhelmed and Confused
Some sections were overloaded with copy, while others lacked enough context to be clear. Instead of guiding visitors through BizRate’s story, the content often left them searching for answers and missing the bigger picture.
With Huemor
A Visual System That Feels Like the Brand
We gave BizRate a clean, modern look that truly reflects who they are as a brand. Neutral backgrounds and subtle gradients create a polished foundation, while bespoke assets and thoughtful pops of color strike the right balance between professional and engaging.
Structure That Guides Real User Journeys
Navigation is now simple and intuitive, organized around clear solution paths that guide visitors to exactly what they need. Whether on desktop or mobile, the experience feels seamless, purposeful, and designed to keep users moving forward.
Built to Scale With Confidence
Powered by WordPress and our Space Station framework, BizRate’s team can now create and manage new pages quickly and easily without relying on outside support. The site is consistent, scalable, and flexible, giving them a reliable foundation that’s built to grow right alongside the business.
![02 - Bizrate Features Slider 02 [Fallback]](https://huemor.rocks/wp-content/uploads/2025/08/02-Bizrate-Features-Slider-02-Fallback.jpg "02 - Bizrate Features Slider 02 [Fallback]")
![02 - Bizrate Features Slider 01 [Fallback]](https://huemor.rocks/wp-content/uploads/2025/08/02-Bizrate-Features-Slider-01-Fallback.jpg "02 - Bizrate Features Slider 01 [Fallback]")
