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11 Tricks to Boost User Experience Conversions on Your Website

Last Updated: August 26, 2022

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Home » 11 Tricks to Boost User Experience Conversions on Your Website

You’re in luck if you’re looking to boost your website’s conversion rate.

This blog post will discuss some of the best UX tricks you can use to improve your user experience and conversion rates. You will see an immediate improvement in your website’s performance.

User experience conversions will go up from implementing some or all of the 11 tips below.


What Is UX Design and Why Is I Important in Web Design?

UX design is all about creating websites that are easy to use and provide good customer experiences. It is essential because it can make the difference between a successful website and one that is not.

UX designers use various techniques to improve website usability and make it more user-friendly.

One of the most important things they do is focus on the user’s needs and goals. They also take into account the user’s feedback when designing websites.

By understanding the different types of user behavior, they can use persuasive design techniques to create easy-to-navigate website design that matches the user’s needs exactly.

Website navigation is just one aspect of UX design. To create an effective website navigation system, the UX design team needs to create a customer journey map, starting from the moment users land on the website until the moment they leave.

This can be a daunting task, which is why UX teams use various site design tools to help them, such as wireframes and prototypes.

Wireframes are essentially skeletal versions of a website that show the website’s structure and layout. They are used to map out the UI/UX design elements of the website’s navigation, and content hierarchy.

Prototypes, on the other hand, are more detailed versions of a website that allow designers to test out the website’s interaction design and user flows.

Additionally, UX design can help improve brand loyalty and customer satisfaction, increase engagement and number of site visits, and decrease the percentage of bounce rates.


What is a Conversion Rate?

A website’s conversion rate is an online marketing key performance indicator (KPI) measuring the ratio of a website’s visitors to conversions.

A conversion can be a sale or transaction, but can also include successful downloads or newsletter sign-ups.

Conversion rate optimization is therefore a central aspect of digital marketing strategy, as even a small improvement in conversion rates can have a significant impact on sales and revenue.

To maximize conversion rates, businesses need to understand what drives conversions on their website and then test and implement design changes that will result in more visitors and improved user engagement.

By continually focusing on conversion rate optimization for their site, businesses can generate more leads and sales from their existing traffic levels.

Conversion Rate Definition in Digital Marketing

Conversion Rate Definition in Digital Marketing

The conversion rate is the number of conversions divided by the total number of visitors.

This can be anything from a click on a button to making a purchase and becoming a customer.

A website or a mobile app can have multiple conversion goals, and each will have its own conversion rate. A high conversion rate indicates effective digital marketing, UX strategy, and web design.

Conversion rates can vary widely depending on different business objectives and the type of conversion goal.

For example, conversion rates for online sales are typically much lower than conversion rates for newsletter signups.

Conversion rates also vary depending on the quality of traffic.

For instance, conversion rates from users who come to a site through a paid Facebook ad are usually higher than conversion rates from users who find the site organically.

Because conversion rates can have such a big impact on businesses, conversion rate optimization (CRO) is a popular marketing discipline.


Conversion Rate Optimization

Conversion rate optimization (CRO) involves testing different elements of a website or app in order to improve conversion rates.

There are a number of ways to maximize conversions.

You can look at your analytics data to see where people are dropping off in the conversion process, you can use a survey as a user research tool to find out what visitor pain points are, or you can use heat mapping software to see where people are clicking on your site.

Once you have some ideas, you need to validate them through testing.

Common CRO tests include changes to copy, design, and overall user experience strategy.

By testing different variants and measuring the results, businesses can gradually improve conversions and grow their revenue.

  • A/B testing is when you show one group of people one version of a page on your site or app and show another group a different version. The most important thing with the A/B testing design process is that you only change one element of the user interface design at a time. That way, you know which change is responsible for any increase or decrease in conversion rate.
  • Multivariate testing is similar to A/B testing but instead of showing two different groups one version each, you show all visitors multiple versions at the same time and track which version performs best.

Website Conversion Rate by Industry

Website Conversion Rate by Industry

While conversion rates vary by industry, there are some general trends that can be observed.

For example, conversion rates are typically higher for B2B than B2C companies. This is likely due to the fact that B2B buyers are usually further along in the sales cycle when they visit a company’s B2B website.

In addition, conversion rates tend to be higher for websites that sell physical goods than for those that provide information or services. This is likely because it is easier to convince a website visitor to make a purchase than it is to get them to sign up for a service.

Marketers tend to spend a lot of time, money, and energy on driving traffic to their websites, but the real challenge is converting as much of that traffic as possible through effective conversion rate optimization.

This is also the most important part, as even the smallest difference in your conversion rate can make a big difference on your bottom line.

If you’re running an ecommerce business, it’s important to benchmark your ecommerce conversion rate against other businesses in your industry. This will give you a good indication of how well your ecommerce website is performing and where there’s room for improvement.

Across industries, the average conversion rate is 2.35%.

The top 25% of performers have conversion rates of 5.31% or higher.

The very best performers, in the top 10%, have conversion rates of 11.45% or higher.

According to Unbounce’s 2021 Conversion Benchmark Report, catering and restaurants have the highest conversion rate, at 9.8%.Agencies and real estate have the lowest conversion rates, at 2.4% and 2.6% respectively.

These benchmarks can be a useful starting point for setting your own KPIs.


Top 11 UX Tricks to Quickly Boost Your Website’s Conversion Rate

1. Use Interactive Product Tours

Interactive product tours are a great way to improve your website or app’s user experience (UX).

By providing concise, step-by-step instructions, they can help users learn how to use your product quickly and effectively. Product tours can also highlight new features or updates and guide users through complex workflows, especially for onboarding.

Appcues is an excellent example of interactive product tour software you can use to improve user experience on your website. It can be customized to match the specific needs of your target audience.

Whether designing for first-time or redesigning your website, these interactive product tours can help you create a better UX. If you are looking for the best product tour software to support SaaS Onboarding, you can use Appcues.

2. Use Clear and Concise Headlines

Use Clear and Concise Headlines

Your website’s headline is one of its most critical elements. It’s the first thing visitors see, setting the tone for the rest of the content. A clear and concise headline can go a long way in boosting your website’s conversion rate.

Here are a few tips to keep in mind:

  • Use active voice and actionable language. For example, “Get Started Now” is more effective than “Sign Up Here”
  • Keep it short and to the point. A good rule of thumb is to keep your headlines under 20 words
  • Use strong keywords that accurately reflect the content of your page. This will help improve your SEO and ensure that visitors are finding what they’re looking for
  • Test different headlines to see what works best for your audience. Try A/B testing different versions of your headline to see which one performs better

By following these tips you can create clear, concise, and compelling headlines that drive website conversions.

3. Place Important Information Above the Fold

UX designers know that one of the essential elements of any website is the “fold.” This is the page’s point where a user must scroll down to see more content.

Anything above the fold is immediately visible, making it crucial real estate for designers.

One UX trick to boost website conversion is to place important information above the fold. This could be an eye-catching image, a strong headline, social proof, or a call to action (CTA) button.

By putting critical elements above the fold, you can ensure that your visitors see them as soon as they land on your page.

This can help increase conversion rates by ensuring that as many people see your most important content as possible.

4. Use Easy-To-Navigate Menus

Use Easy To Navigate Menus

Navigating a website should be easy and intuitive. Users should be able to find what they’re looking for in just a few clicks. That’s why it’s vital to use easy-to-navigate menus when designing your website.

One UX trick to boost website conversion is to use drop-down menus.

Drop-down menus allow users to see all the options available at once. They can then select the option they want without clicking through many different pages.

This makes it much easier for users to find what they’re looking for and increases the chances they’ll convert into customers.

So if you’re looking for a way to improve your website’s UX and conversions, consider using drop-down menus.

5. Offer a Free Trial or Demo

By allowing users to experience the product or service before committing, businesses can increase the likelihood that visitors will convert into paying customers.

Of course, some risks are associated with this approach, as businesses will need to ensure that they can provide adequate support during the free trial period.

However, when done correctly, a free trial or demo can be an effective UX tool for boosting conversion rates.

6. Make Your Website Responsive to Mobile Devices

Make Your Website Responsive to Mobile Device

If you want to increase the number of people visiting your website and making a purchase, it’s vital to ensure your site is responsive to mobile devices. That means designating a UX trick to boost website conversion for mobile users.

Studies have shown that people are far more likely to engage with a site that is easy to use on their phone or tablet.

By ensuring that your website is responsive, you’ll be able to attract more visitors and boost your conversion rate.

There are a few different ways to make your site responsive. One common website designing trick is using a hamburger menu, allowing users to navigate your site on a smaller screen easily.

You can also use larger font sizes and buttons to make it easier for mobile users to click on the links they’re interested in. You can encourage more people to visit your site and make a purchase by making a few simple changes.

7. Use Engaging Visuals on Your Landing Page

When it comes to the UX design process, one of the most important things to consider is how you can use visuals to engage your users and encourage them to take the desired action.

One simple but effective UX trick is to use visuals on your landing page. You can grab attention and make a solid first impression using high-quality images and videos.

Additionally, visuals can help explain complex concepts and make your website more accessible. When using visuals on your landing page, it’s important to consider image source.

Using images that are original or that you have the rights to use will ensure that you’re not violating any copyright laws.

When used correctly, visuals can be a powerful UX tool that can help to boost website conversion.

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The digital landscape is getting more and more competitive by the day. If you’re not investing in design, you’re doing yourself a major disservice. Great design is the difference between being one of many, and being memorable.

Jeff Gapinski, Co-Founder

8. Test Different Call-To-Action Buttons

Test Different Call To Action Buttons@2x

If you’re looking for a UX trick to boost website conversions, consider usability testing different call-to-action buttons.

Even small changes, like the color or placement of the button, can significantly affect how likely users are to take action.

When user testing different buttons, it’s important to track how many users click on the button and what they do after they click.

Are they more likely to complete a purchase? Sign up for a newsletter? Download a white paper?

By carefully tracking the results of your tests, you can find the call-to-action button that works best for your website.

9. Use Customer Testimonials on Your Landing Page

A landing page is a vital part of any website – it’s the first page visitors see when they arrive, and it’s where you make your best case for why they should stay.

So it’s essential to ensure your landing page is as effective as possible.

One trick for improving UX design that can boost your website’s conversion rate is customer testimonials.

Hearing from satisfied customers can be a powerful way to convince visitors that your product or service is worth their time and money. Plus, it helps to build trust and credibility.

So if you’re not already using customer testimonials on your landing page, definitely give it a try – it could make a big difference in your website’s success.

10. Offer Free Shipping or Discounts for First-Time Customers

Offer Free Shipping or Discounts for First Time Customers

One UX trick that is particularly effective for ecommerce sites is offering free shipping or discounts for first-time customers.

This encourages users to complete a purchase and creates a sense of goodwill that could lead to future sales. Of course, free shipping is not always possible or practical, but even a small discount can make a big difference in conversion rates.

UX designers are always looking for new ways to improve the user experience of websites, and offering free shipping or discounts for first-time customers is a straightforward way to do this.

11. Maintain Consistency of User Flow Throughout

User flow refers to the path users take as they move through your website or mobile app.

By ensuring that user flow is consistent throughout, you can make it much easier for users to find what they’re looking for and take the desired action.

For example, if you have a website with multiple sections, ensure the user flow is consistent from one section to the next.

Don’t force users to backtrack or search for things in different places. And if you have an ecommerce site, make sure the user flow takes users through the checkout process logically.

By keeping user flow in mind, you can make small changes that can significantly impact website conversion rates.


Boost Your Website’s Conversion Rate

By following the tips in this blog post, you can make minor tweaks to your website that will impact your conversion rate. Applying even a few user experience tricks will help you improve your website and boost your bottom line.

Let us know how they worked for you!


Conversion Optimization Additional Reading

Trying to boost your website’s conversion rates, but not sure how? Here are some additional resources and information.

Got questions about UX design and website conversion optimization?

Here are some common questions we get about the UX design and conversion rate optimization. If you have further questions, don’t hesitate to reach out.

How does UX affect conversions?

The user experience (UX) of your website plays a critical role in conversion rates. UX, or user experience, is all about creating a smooth, intuitive, and enjoyable experience for users that makes them want to stay on your site and keep coming back.

All the elements on your site—from the usability of your navigation, to the design of your footer, to the design of your contact form—come together to create an overall experience for your visitors.

If that experience is positive, they’re more likely to convert into customers or leads.

By taking the time to create a well-designed website with an easy-to-use interface, you can drastically increase your conversion rate and make it more likely that users will take the action you desire.

So don’t underestimate the power of UX – it could be the difference between success and failure.

How can I improve my conversion rate?

If you’re looking to improve your website’s conversion rate, there are a number of things you can do to improve the user experience (UX).

One important factor is clarity: make sure that it’s easy for users to understand what they need to do in order to convert.

This means having a clear call-to-action (CTA) and providing concise and useful information about your product or service.

You should also pay attention to the overall design of your site and its information architecture; users should feel confident and comfortable using your site, and navigation should be easy and intuitive.

By paying attention to UX, you can make small changes that will have a big impact on your conversion rate.

What is a good user conversion rate?

A conversion rate is the percentage of users who take a desired action.

For example, if 100 people visit a website and three of them make a purchase, the conversion rate would be 3%.

When it comes to conversion rates, there is no one-size-fits-all answer. The desired action will vary depending on the business and its goals.

For some businesses, a conversion might mean making a sale, while for others it could mean signing up for a newsletter or downloading an app.

In general, however, a conversion rate of 2-5% is considered to be good. Any conversion rate above 5% is considered to be excellent.

Of course, conversion rates can vary depending on the industry and the type of product or service being offered.

For example, conversion rates for ecommerce websites tend to be lower than those for lead generation websites.

Ultimately, the best way to determine what constitutes a good conversion rate is to track conversions over time and compare them to your goals.

If you’re seeing a consistent increase in conversions, then you’re on the right track. If not, then you may need to adjust your strategy.

What are the five elements of user experience?

User experience (UX) refers to a person’s overall experience using a particular product, system, or service. It encompasses all aspects of the user’s interaction with the product, including their expectations, perceptions, and emotions.

UX can be affected by factors such as the user’s age, gender, cultural background, and prior experiences.

The five elements of user experience are function, form, content, context, and user interface.

UX designers strive to create products that are both functional and user-friendly, as well as visually appealing.

By taking all of these factors into account, web designers can create products that users will enjoy using and that meet their needs.

Further Reading On Web Design and Conversion Rates

Interested in learning more about Shopify, WooCommerce, or just about web design and website development in general? Here are some handy resources to get you up to speed.

Meet The Author

Jeff Gapinski is the President of Huemor where he helps plan the long-term strategic growth of the agency. Jeff is passionate about UI/UX, demand generation, and digital strategy.

Originally Published

August 25, 2022

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