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Setting Up Foundational SEO for a New Website

Last Updated: August 12, 2022

How to set up foundational SEO on your website

Home » Setting Up Foundational SEO for a New Website

If you’re running a new business, digital marketing can do wonders for your efforts.

One of the most cost-effective techniques you can add to the mix is search engine optimization, or SEO. While working on your foundational marketing strategy, you should learn how to set up a solid SEO foundation for your website.

In fact, you or your web design agency should include foundational SEO as part of your website design process.

SEO may sound complex and unknowable at times, but it’s really not a scary undertaking.

In fact, it’s the foundation of every standout website. It’s pretty fascinating to discover how customers can find your website while searching for particular products or services online.

So, are you ready to figure out your SEO strategy for a new website, or even for a website that is undergoing a redesign?

It’s time to learn how to set up SEO for websites like yours so you can use SEO to capture, engage, and convert ideal audiences.


What is SEO?

So Much More Than an Acronym!

While it’s called SEO more often than not, the full name of this marketing strategy is search engine optimization.

SEO is the process of intentionally optimizing your site to be as visible as possible on search engine results pages (also known as SERPs), particularly Google’s.

Unlike pay-per-click (PPC) ads, SEO targets unpaid traffic.

You should include SEO in your website launch checklist.

Here’s why: 93% of online experiences start with a search engine, meaning that 93% of online experiences start with people scanning SERPs.

If you can rank high enough on these pages to generate some clicks, you’ll be getting plenty of new organic traffic without paying for PPC advertisements.

Google dominates this scene with a 92.48% market share, so it’s important to follow their SEO guidelines when optimizing your site.

How Does SEO Work?

How Does SEO Work

Search engines use crawlers—also known as bots or spiders—to collect information about all of the content available on the internet.

They start from a known website and follow internal and external links to other pages and sites. This process lets crawlers understand what each page is about and how a particular website relates to other sites in their massive database.

Naturally, search engines want to provide consumers with valuable results that address their queries, so they enhance the user experience by giving users exactly what they need.

As you build your SEO strategy for a new website, optimize your content to match Google’s search algorithms.

These ranking factors include your business information, your mobile-friendliness, the quality of your content, your keyword use, and your user experience (UX).

What Is the Purpose of SEO?

There are over 1.88 billion sites online. If you want to stand out in this sea of competition, you should focus on developing your new website SEO strategy.

Think of Google as the modern-day equivalent of Yellow Pages. Thankfully, nobody has to go through massive directories when looking for products or services anymore.

Instead, they can use Google through their phones, tablets, laptops, or desktop computers. Yellow Pages have been usurped by SERPs, and landing your business’s website on them is vital to attracting organic traffic.

If you handle your SEO right, you can attract leads in different stages of the sales funnel, some of whom are already ready to make a purchase.

However, you can’t create your SEO foundation overnight; you need some time and the right tactics to boost your online presence.

Below are some small business SEO tips to get you started.

“It’s important to group all website content into thematic clusters by using internal links and menu structures. This helps individual content pieces rank far better than if they were isolated from one another.”

Jacob Andra, Founder, Customer Faucet


New Website SEO Checklist

Ready to practice SEO for new website pages? It may seem overwhelming at first, but it boils down to the small details. These SEO strategies for new websites will get you on the right track.

To achieve your SEO goals, you need to observe best practices across several components of your website.

Apart from following website design standards, Google also considers things like titles, descriptions, images, and more when rating websites.

Check out some of the most crucial SEO elements below.

1. Page Titles

The first thing you should do in an SEO strategy for website pages is to use page titles—also called title tags, meta titles, or SEO titles—correctly. The page title is an HTML element that succinctly describes the page’s topic.

Most of the time, search engines display your page title on search results.

Remember, every page on your site should contain a unique title page. When writing this component, think of the keywords your target market will use.

For example, if you have a page for an eyelash-lengthening mascara, include such terms in your page title.

Here are other pro tips to improve your SEO strategy for website pages:

  • Keep titles to a maximum of 30 – 60 characters.
  • Make sure your title perfectly matches the content.
  • Emphasize the value you offer to your clients.

2. Meta Descriptions

Meta Descriptions

A meta description provides a brief summary of a page’s content. Search engines display them as snippets on SERPs.

When you write a meta description, it should give visitors an idea of what they will find when they click on the link and how it can address their queries.

Meta descriptions don’t affect your SEO ranking, but they can impact your click-through rate (CTR).

These short paragraphs are like ads; you need to write compelling copy to convince consumers to check out your page.

Here are some ways to create standout meta descriptions:

  • Keep it short and sweet—155 characters at most.
  • Use an active voice to encourage profitable action.
  • Write a powerful call to action (CTA).
  • Include a focus keyword in the description.

3. Alternate Image Text

Alternate image text, also known as alt text, is the secret to an ADA-compliant site.

Its primary purpose is to describe images to visitors who can’t see them, such as people who are blind or otherwise visually impaired.

Reader software can read alt text aloud to users, and if an image fails to load, the text will show up in its place to replace it.

Apart from accessibility benefits, using alt text offers distinct SEO benefits.

For one, it helps crawlers understand your photos. Since they can’t see images, it’s best to not leave anything open to interpretation.

So, how do you write good alt text?

  • Describe images with as much detail as possible.
  • However, still keep them as short as you can, ideally 125 characters or less.
  • Include your focus keywords, but don’t overstuff them.
  • Write alt-text phrases for your form buttons, too.

4. Themes and Plug-Ins

Themes and Plug Ins

Website themes allow users to make large-scale changes to a site’s overall look, including design, layout, colors, and navigation. Plug-ins add specific features to an existing program.

In most cases, it’s best to only use one theme, but there’s no limit to how many plug-ins you should use.

For instance, you can add features for contact forms, security, readability, and more.

Using the right themes and plug-ins can help you achieve your goals, from boosting sales and improving mobile e-commerce conversion rates to attracting quality leads.

With the right tools on your side, you can really do anything with your website, including creating a unique, mobile-friendly site.

However, before using these components, it’s best to think of your SEO strategy for a new website.

They take up space on your site, and if your website is clogged with them, it can affect your ranking.

WordPress websites, in particular, can easily become bloated with unnecessary plugins, due to the ease of installation and the vast number of free plugins readily available on the WordPress platform.

Still, Shopify websites are not immune from plugin bloat either, nor are sites on other popular platforms such as Joomla, Drupal, and Wix.

5. Proper Headings

Headings are short phrases that describe sections of your content. They help readers skim, and you can also use them to highlight keywords and attract quality customers.

Using headings properly can boost new website SEO because of two core things.

First, they improve readability.

Bounce rates—or the percentage of visitors who quickly navigate away from a page—can harm your SEO ranking, and one of the biggest turnoffs for visitors is a cluttered site. Using headings makes it easier for them to browse through your pages.

Second, they enhance accessibility.

Headings are coded in HTML, so reader apps can easily read them out loud to visually-impaired people. Such software also offers features like jumping from one heading to the next, making navigation a breeze.

Using headings might seem irrelevant compared to other small business SEO tips, but as simple as they are, they can help improve your ranking.

Remember, search engines value factors that enhance user experience.

6. Investing in SEO

Lastly, if you want to implement an effective SEO strategy for website pages, you should invest some money and time into it. After all, optimizing your site makes it easier for potential customers to find you online.

Once you start putting assets into your SEO efforts—as you should—it’s best to use Google Search Console and Google Analytics to track your progress and make sure you’re getting your money’s worth.

Google Search Console is a free tool you can use to measure site traffic and keyword performance. It provides valuable information on your SEO efforts, letting you make adjustments to your strategies.

Google Analytics, on the other hand, provides additional data that you can’t find on Google Search Console.

For example, you can find details about several traffic sources, like ads and referrals. It’s particularly useful if you want to run ads with your SEO efforts.

These can help you create new strategies, examine their performance, and adjust them accordingly. takes a content-first approach to SEO. We research, write, and publish top-quality website content, grouped into topical clusters with a defined site architecture and internal linking structure that works well for algorithms and humans alike.”

Jacob Andra, Founder, Customer Faucet


Elevate Your Online Presence Now

Regardless of your company’s size or industry, a rock-solid SEO strategy can help you take the digital world by storm. It can attract quality audiences, ensuring your long-term success. Boosting your ranking takes some time, but the results are well worth it.

After all, until you have a solid SEO foundation, nobody will be able to find your website on Google.

However, it’s best to work with an SEO pro.

If you don’t have a seasoned specialist on your side, you might do more harm than good for your digital marketing efforts.

At Huemor, we have the professionals, technology, and experience to take your company to new heights.

Book your free consultation now to achieve sustainable, organic growth for your company.

Whether you need Hubspot web design, a bit of conversion optimization for your Shopify store, or some web development services, we can help you take your online presence to the next level.

Meet The Author

Jeff Gapinski is the President of Huemor where he helps plan the long-term strategic growth of the agency. Jeff is passionate about UI/UX, demand generation, and digital strategy.

Originally Published

August 3, 2022

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