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Conversion Optimization

5 minute read

Best Practices for SaaS Landing Pages that Convert.


August 28, 2023

2023.03.06.Best Practices for SaaS Landing Pages that Convert
Best Practices for SaaS Landing Pages that Convert

Are you looking for the best practices to create a SaaS landing page that converts? Are you interested in turning more website visitors into leads? If so, then this article is for you. Here we will explore six essential tips and strategies that SaaS companies should focus on when creating their landing pages. From using images to showcase your product and making use of video, to highlighting your CTA often and providing prominent testimonials, these tips will help you craft an effective landing page that drives conversions.

6 Best Practices for SaaS Landing Pages that Convert

Creating an effective landing page for your SaaS company is essential if you want to convert visitors into leads. Here are five tips and strategies that will help you craft a successful SaaS landing page:

  1. Use creative images to showcase your product: A picture is worth a thousand words. Showcasing screenshots, mock-ups, and more can be an effective way to grab the attention of potential leads and draw them in.
  2. Make use of video: Video is a great way to engage visitors and get them visualizing themselves using your product.
  3. Clearly communicate your features & benefits: clearly communicate your unique selling points (USPs) to give visitors good reason to choose you.
  4. Highlight your CTAs often: Your Call to Action should be prominent throughout your landing page, so people know exactly what they need to do next.
  5. Provide testimonials: Testimonials from current customers can help build trust and encourage others to try out your SaaS product.
  6. Minimize the use of tech jargon: using clear, concise copy avoids confusion and keeps visitors’ attention on the information they need.

By following these tips and strategies, you can create an effective SaaS landing page that drives conversions and helps you grow your business!

Use Creative Images to Showcase Your Product

Incorporate images to highlight key features, explain the value proposition, and create a more visually appealing experience overall.

Add Screenshots & Mockups of Your App

Screenshots of your app’s functionality will help visitors get an idea of what it can do without them having to look into details too deeply. The goal is to get potential leads visualizing themselves using your product. If they think your product could make their jobs easier, more efficient, or more productive, they are more likely to convert.

Feature Professional Photography

There may be times when stock photography won’t accurately describe the features of your product, so start collecting professional photos taken specifically for your company that reflect its brand and values.

Make Use of Video

Video helps people get a better understanding of how a SaaS product works without having to read a ton of text.

When creating videos for your landing page, try to keep them short, sweet, and to the point. You don’t want to overwhelm visitors with too much information at once.

Additionally, consider adding subtitles so that viewers can follow along even if they’re on mute.

By utilizing video on your landing page, you can give potential customers an inside look at what you have to offer and provide a more interactive experience overall. Video is an excellent tool for creating high-converting SaaS landing pages that stand out from the competition.

Get Crystal Clear on the USPs & Benefits

When it comes to creating SaaS landing pages that convert, it’s important that you get crystal clear on the unique selling points (USPs) and benefits of your product. You want visitors to be able to quickly understand what makes your offering special and why they should choose you over the competition.

Highlight any benefits or services that make you stand out from the crowd, like ROI, user friendliness, and advanced reporting capabilities.

By clearly communicating the value of your product or service, you can increase conversions on your SaaS landing page and give potential customers a good reason to choose you.

Minimize the use of Tech Jargon

When it comes to creating SaaS landing pages that convert, it’s important to speak in language that your visitors will understand. Avoid using technical jargon or industry-specific terms, as they can be confusing and off-putting for potential customers who don’t have a background in tech.

Instead, focus on describing the features and benefits of your product or service in plain English. Not only will this help educate visitors about what you offer, but it can also help build trust and convince them to take action.

Whenever possible, use real-world examples or analogies that make the concept easier to understand. By eliminating tech jargon on your SaaS landing page, you can ensure that everyone who visits has a clear understanding of what you’re offering and why they should choose you.

Highlight Your CTAs Often

It’s important to make sure your call-to-action (CTA) is prominently displayed on your SaaS landing page. Your CTA should be the focus of the page, so make sure it stands out visually. Use a bold color that contrasts with the rest of your page, and consider making it bigger or using a different font size to draw attention to it.

Additionally, you should also include other visual cues like arrows or icons that point towards your CTA and make it even more prominent. Don’t forget to use actionable words in the text of your CTA as well; phrases like “get started” or “start free trial” are much more effective than generic calls to action like “click here.”

By highlighting your CTA often and making sure it stands out from the rest of the content on your SaaS landing page, you can increase conversions and encourage visitors to take action.

Provide Prominent Testimonials

Testimonials are a great way to build trust with your potential customers on your SaaS landing page. Seeing that other brands have had success with your product or service can give visitors the confidence they need to convert.

It’s important to make sure that your testimonials are prominently displayed near decision stages to help encourage conversion.

You should also aim for variety when it comes to the types of testimonials you feature, both in terms of the type of customer and their experience. Include quotes from different industries or roles, and highlight how those customers have achieved specific results from using your product.

Finally, make sure that each testimonial is accompanied by an image of the customer, as this will help to create a more personal connection with visitors and increase conversions. By prominently displaying varied testimonials on your SaaS landing page, you can build trust and encourage visitors to become leads.

Follow these Steps for SaaS Landing Pages that Convert

All in all, creating SaaS landing pages that convert requires a combination of creative visuals, concise language, and strategic placement of key elements like CTAs and testimonials. By following these best practices, you can help ensure that your landing page is effective in converting visitors into leads!


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President of Huemor


Jeff Gapinski is the President of Huemor where he helps plan the long-term strategic growth of the agency. Jeff is passionate about UI/UX, demand generation, and digital strategy.

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